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So What, Why So: A Guide to Logical Speaking
So What, Why So: A Guide to Logical Speaking
So What, Why So: A Guide to Logical Speaking
Audiobook56 minutes

So What, Why So: A Guide to Logical Speaking

Written by Natsuyo Lipschutz

Narrated by Naomi Mayo

Rating: 5 out of 5 stars



About this audiobook

In So What, Why So: A Guide to Logical Speaking, an audio course from Scribd Coach, award-winning TEDx speaker and coach Natsuyo Lipschutz teaches listeners how to use logic as a tool of persuasion while speaking. Rejecting the notion that logical speech is dry, cold, and boring, Lipschutz takes a holistic approach to speaking, with a special focus on her Breakthrough Method™, the principle of “So What, Why So,” and a nine-step structure to help take the persuasion of your speaking and writing to the next level. She also shares exercises along the way so you can put what you’ve learned into practice.

Whether you’re a regular speaker or just getting ready for that big presentation, Lipschutz’s course is an original, rigorous look at logic’s relationship to persuasive speech.

PublisherScribd Coach
Release dateAug 16, 2022

Natsuyo Lipschutz

Natsuyo Lipschutz is an award-winning speaker, TEDx speaker, 5-time New York district finalist of Toastmasters international speech contest, certified public speaking coach, strategy consultant, best-selling author, competitive ballroom Latin dancer, mother, and cancer survivor. Lipschutz has been delivering powerful speeches in Japanese and English to a diverse audience. She is also the best-selling author of The Success Blueprint, co-authored with world-renowned business speaker, Brian Tracy. To learn more about Natsuyo Lipschutz and her work, visit her website,

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