Mind Hacking: 25 Advanced Persuasion Techniques: Online Marketing, #2
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About this ebook
Discover the Secrets of Mind Manipulation
In this book you'll learn a trasversal topic you can apply to sales, copywriting and marketing in general.
Persuasion is the fundamental skill for Marketing and Sales.
With this book you will discover 25 advanced techniques to hack the mind of your customers.
You can apply all these skills infinite times, from a simple sales letter copywriting to a complete marketing plan.
The techniques you will discover are kept secret until now. These persuasion techniques were only used by Big Corporation or World Class Copywriters. Now you can gain massive success too.
PS: We've all been there. You will recognize that you've fallen into these mind traps hundreds of times.
Mind Hacking reveals you the hidden secrets of mental manipulation.
Here's a few things you will discover.
- How to create affinity with your client
- Use transparency and intrigue
- Learn how to grant flattery and behavioral licences
- Design and create a ritual
- Use demonstrations at your advantage
- Which numbers you can leverage
- Appeal to authority - even if there's no real authority yet
- Discover how to craft a common enemy
- How to manage purchase friction
- Proceed by steps to avoid refusal
- How to be aggressive with sales
- Learn how to craft a false alternative
- Your clients are greedy. Monetize that
- Discover the magic words
- Satisfy the ego of your clients
- Create a sense of urgency
- Learn to gaslight your clients to make them consider your offers
- Discover the tricks to create familiarity with your customers
- Leverage hope and fears
- Increase the time investment to close huge sales
Luigi Padovesi
Luigi Padovesi is an Italian marketing expert with more than a dozen books published on different aspects of this topic.
Read more from Luigi Padovesi
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Book preview
Mind Hacking - Luigi Padovesi
Introduction
This is a unique book.
What we will see in this book is a very particular and transversal topic, which can be applied to sales, copywriting, marketing of any kind.
Persuasion is critical to the effectiveness of what we do, and in this book, we will see 25 Advanced persuasion techniques that will give you access to shortcuts for the customer's mind.
You can apply these techniques on different occasions, from the simple copywriting text to the drafting of a marketing plan for your company.
It is also interesting to know these strategies to be able to recognize them when they are applied to us: these are techniques known until now only by the largest companies that will give access to incredible results.
PS: We've all been there. By reading this text, you will recognize different methods that have also been applied to you, to make you believe or buy something.
There is nothing wrong with this: you have not been deceived.
These techniques work thanks to internal mechanisms of our mind, and very often we cannot block them or recognize them when they are used.
Use this in your favor: now that you have this book, you will be able to structure your work so as to apply these strategies to maximize your results.
Finally, I ask you to use these techniques for positive purposes.
Let's be honest, in the world, these manipulation strategies are often used to deceive people. Because they work, and those who know them are tempted to take the shortest way to make them bear fruit.
However, a company that sells poor quality products or services with these persuasion strategies will be able to sell a lot but will not have satisfied customers.
It is not a sustainable long-term plan.
––––––––
Create affinity
The first technique we're going to see is one of the best known.
We often see it used, but we may never have stopped to think specifically about what it is: it is the construction of a system of affinity and empathy with the customer.
What is meant by affinity? It is simply a matter of finding and highlighting similarities between us and our client. The goal is to allow the customer to identify