The Self-“ish” Brand: A Link Between You & Your Relationships

By Goodman Raeven

Despite how many times many of us feel alone, we are never truly by ourselves. Relationship dynamics can tell a great deal about how our personal “self” dynamics are operating. Our self-image, self-awareness, and ultimately our self-brand, are all a direct result of the relationships we build, maintain, learn, or move on from. Some of us may find or lose ourselves as a result of the relationships we form beginning with self, God, family, friends, enemies, significant others, and organizational structures. As different aspects of our lives are constantly changing, eventually we will see a shift in our relationships. So join me as I take you on a journey of learning how to navigate all the makings of you, one I like to call, The Self-“ish” Brand.

• Language: English
• Publisher: Publishdrive
• Release date: Jan 7, 2022
• ISBN: 9780578240787

Book preview

INTRODUCTION

By formal definition, self is a person's essential being that distinguishes them from others, especially considered as the object of introspection or reflexive action. Moreover, some have defined it as the evaluation by oneself of one's worth as an individual in distinction from one's interpersonal or social roles. But what does that even mean to us? How can we even begin to consider our role as individuals without establishing our interpersonal or social roles? Believe it or not, our worth as individuals is often most reflective of relational influence. Furthermore, it is the understanding of self that allows those relationships to either flourish or fail.

The success of any great and well-known brand has everything to do with a strong consumer base and customer perception. The reason why major corporations like Nike, Apple, and Starbucks, to name a few, have managed to have such a heavy influence and lasting impact is because they create experiences enjoyed by customers who want to feel and look good wearing the latest athletic gear, get the right photo angles using new technology, or start their day sipping a fresh cup of coffee. There is a certain community value added by those powerful brands that is exuded in the story they tell through the products and services being sold. That being said, what story are you telling your fan base? In other words, what standards are you holding yourself and others to as it pertains to your purpose and your wellbeing i.e. your brand? Do those on your team or in your corner see the value in you? Do YOU see the value in you? "The Self-ish Brand" as I have coined and structured it, details what I believe to be the 7 main relationships we form in our lives from greatest priority (self) to even larger networks that serve as the very foundation to understanding who we are to begin with. I intentionally chose 7 because it represents wholeness and completion. I also like to think of these 7 relationships as life principles and standards that serve as the blue print by which we grow and develop our personal brand. Each of these 7 relationships play a crucial role in supporting who we are. If any one of these relationships isn’t managed properly, the entire brand is weakened. You must learn to make smarter relationship investments and carefully consider where you’re putting your stock both personally and professionally. It’s all about manufacturing healthy and uplifting relationships built on value and merit.

This is not your typical self-help book about all the things you should do for your life to change in 21 days. In fact, the work must continue long after you put this good read down. I hope the exercises and formulas I have integrated into this book work just for you as much as they have for me. Maybe you’re the business executive who is seemingly great at managing and building strong and valuable brands for others, yet you seem to have no control over dealing with your own insecurities and self-doubts. Perhaps you’re that career driven man or woman who has built up a