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Exporter le livre canadien en France: Tome 1 Le marché du livre en France et ses perspectives, 3e édition
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La troisième édition de ce rapport compte désormais deux tomes. Le tome 1 comprend des renseignements détaillés sur le marché du livre en France alors que le tome 2 se concentre sur les méthodes et les canaux de diffusion et de ventes dans ce pays.
La France demeure un marché essentiel pour les éditeurs canadiens. Le tome 1 de ce rapport décrit en détail les meilleures stratégies d’exportation pour les éditeurs canadiens qui souhaitent développer leurs exportations et leurs ventes de droits en France, et s’articule autour des rubriques suivantes : les librairies, les bibliothèques, les habitudes d’achat et de lecture dans les domaines du livre traditionnel et numérique, les mesures incitatives pour susciter l’achat et les aspects juridiques qui régissent la vente de livres en France. Ce tome comprend également un guide de ressources complet.
La France demeure un marché essentiel pour les éditeurs canadiens. Le tome 1 de ce rapport décrit en détail les meilleures stratégies d’exportation pour les éditeurs canadiens qui souhaitent développer leurs exportations et leurs ventes de droits en France, et s’articule autour des rubriques suivantes : les librairies, les bibliothèques, les habitudes d’achat et de lecture dans les domaines du livre traditionnel et numérique, les mesures incitatives pour susciter l’achat et les aspects juridiques qui régissent la vente de livres en France. Ce tome comprend également un guide de ressources complet.
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Exporter le livre canadien en France - Marie-Anne Lambert
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