Any physicist will tell you that speed equals distance over time. But what of a lesser-known, equally immutable law that states that desirability equals quality over scarcity? It’s a principle that provides an unlikely link between gold, white truffles, vintage cars and the work of Franz Kafka and Jimi Hendrix* — both geniuses in their fields whose pool of work is all the more cherished, and studied, for how regrettably shallow it is.
It’s a tenet that has underpinned Nicolas Baretzki’s tenure at the helm of Montblanc, which began when the Richemont Group appointed the brand’s then Executive Vice President of Sales — a former stalwart member of Jaeger-LeCoultre’s senior management team — in April 2017.
It’s also just one of the manifold ways in which Baretzki — whose fondness for the luxury realm
