Publisher’s PODIUM
The Price of Convenience
UR retail magazine distribution model is well known and set in stone, and it’s been that way since Christ was a cowboy, figuratively speaking. What I’m talking about is the mechanics, mathematics and logistics of selling magazines in retail outlets nationwide. It’s no state secret or protected by providence, so I’ll share it with you. What you see instore is a range of magazines to choose from which is very convenient and a great shopping experience. Impulse buying, habitual repeat buying are all in the wonderful mix of the shopping experience, but that comes at a very
