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Exporter le livre canadien en France: Tome 2 La diffusion et la distribution du livre papier et du livre numérique en France, 3e édition
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La troisième édition de ce rapport compte désormais deux tomes. Le tome 1 comprend des renseignements détaillés sur le marché du livre en France alors que le tome 2 se concentre sur les méthodes et les canaux de diffusion et de ventes dans ce pays.
La France demeure un marché essentiel pour les éditeurs canadiens. Le tome 2 de ce guide de marché aborde les thèmes suivants :
- méthodes pour sélectionner un distributeur motivé;
- conditions contractuelles;
- méthode de sélection des titres à exporter en France;
- stratégies de collaboration;
- recommandations aux éditeurs canadiens pour stimuler leurs ventes et favoriser la diffusion de leurs titres en France.
Ce rapport comprend également des entretiens détaillés avec des distributeurs, des fournisseurs de livres numériques et des éditeurs canadiens dont les exportations en France sont couronnées de succès.
La France demeure un marché essentiel pour les éditeurs canadiens. Le tome 2 de ce guide de marché aborde les thèmes suivants :
- méthodes pour sélectionner un distributeur motivé;
- conditions contractuelles;
- méthode de sélection des titres à exporter en France;
- stratégies de collaboration;
- recommandations aux éditeurs canadiens pour stimuler leurs ventes et favoriser la diffusion de leurs titres en France.
Ce rapport comprend également des entretiens détaillés avec des distributeurs, des fournisseurs de livres numériques et des éditeurs canadiens dont les exportations en France sont couronnées de succès.
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Exporter le livre canadien en France - Marie-Anne Lambert
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