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    Selling to Mass Merchandisers and Non-traditional Accounts in the United States: A Guide for Canadian Publishers, 2nd Edition
    Selling to Mass Merchandisers and Non-traditional Accounts in the United States: A Guide for Canadian Publishers, 2nd Edition
    Selling to Mass Merchandisers and Non-traditional Accounts in the United States: A Guide for Canadian Publishers, 2nd Edition
    Ebook35 pages54 minutes

    Selling to Mass Merchandisers and Non-traditional Accounts in the United States: A Guide for Canadian Publishers, 2nd Edition

    By Ani Chamichian, Carla Ruff and Thomas Woll

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    About this ebook

    The newest edition of our market guide Selling to Mass Merchandisers and Non-Traditional Accounts in the United States provides straightforward, practical information to help Canadian publishers learn more about this competitive yet lucrative market and about the opportunities available in this sector. From highlighting the evolving nature of mass merchandising to providing guidance on approaching non-traditional options such as school libraries and print-on-demand, this guide outlines opportunities for Canadian publishers. Essential reading for anyone wanting to explore working with mass merchandisers or alternative accounts in the US.

    Provides up-to-the-minute information on the state of American mass merchandising and non-traditional accounts, the potential for Canadian books and the practicalities of entering these markets, as well as guidance on distribution channels and little-known opportunities. Includes listings for

    - Key players in the mass merchandise market
    - Wholesalers
    - Non-traditional booksellers
    - Book fairs and bookselling events
    - Print-on-demand
    - Alternative and additional markets, and
    - Other useful information
    LanguageEnglish
    PublisherLivres Canada Books
    Release dateMar 31, 2007
    ISBN9780978218911
    Selling to Mass Merchandisers and Non-traditional Accounts in the United States: A Guide for Canadian Publishers, 2nd Edition

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