This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Aaron Sigmond, author of the book “Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing”. The two start the show talking about how purchasing a luxury watch for many people is a reward they are giving themselves, and the comparison of the amount of Lunar New Year pieces that seem to come out. The two talk about Aaron writing the foreword to Ariels’ book, and companies creating standard or core collections of watches, and limited releases related to special event or occasion. They touch on marketing campaigns by brands today such as Hublot, and they talk specific outliers in other industries such as “Supreme” and the impacts that type of marketing could have in this industry. The two also talk about modern journalism and media coverage today in general, not just the watch industry. In the latter parts of the episode they talk about Aaron’s career as an author, the several watch books he has written and co-authored, and his newest release “Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing”.To stay updated with Aaron and his work:Website - https://aaronsigmondbooks.com/Instagram - @aaronsigmondbooks - https://www.instagram.com/aaronsigmondbooks/Newest Book Release - Drive Time Deluxe Edition - https://www.amazon.com/Drive-Time-Deluxe-Automobiles-Motorcycles/dp/0847869466/To check out the ABTW Shop where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Twitter - https://twitter.com/ABLOGTOWATCH- Website - https://www.ablogtowatch.com/If you enjoy the show please Subscribe, Rate, and Review!