Selling Canadian Books in Mexico

By René Lopez-Villamar and Javier Celaya

Mexico is the largest Spanish-language market in the world, with over 120 million Spanish speakers. It also boasts a growing number of enthusiastic readers. Since 2006, the average number of books read each year by individuals in Mexico has more than doubled. With a growing readership and widespread government support for the local publishing industry, Mexico has emerged as a significant export market for Canadian publishers.

This market guide includes information on:

- The Mexican book market
- Key market players
- Formats and pricing
- The role of digital publishing and its opportunities
- Sales and distribution channels
- Considerations when choosing a distributor
- Print-on-demand
- Selling rights to Mexican publishers
- Marketing strategies

• Language: English
• Publisher: Livres Canada Books
• Release date: Jan 1, 2016
• ISBN: 9781927784747

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