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    Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library
    Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library
    Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library
    Ebook110 pages1 hour

    Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library

    By Loreen Phillips

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    About this ebook

    Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.
    • Step-by-step guidelines
    • How to instructions
    • Clear, concise information
    LanguageEnglish
    PublisherElsevier Science
    Release dateJan 30, 2009
    ISBN9781780630021
    Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library
    Author

    Loreen Phillips

    Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.

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