This Ones a Keeper
IDENTIFY YOUR GOALS
For most wine enthusiasts, becoming a collector wasn’t something they set out to do; it just sort of happened.
Looking back, I wish that ten years ago, when I started to think about collecting, I had someone to take me under their wing and help me think strategically. To be fair, there was no dearth of willing wings, but I was loath to let on that I didn’t really know what I was doing.
The truth is that most of us are just winging it, seduced by the latest sale or trendy region and rarely doing much in the way of long-term thinking. Of course, there are people whose approach is purely rational and profit-driven, but I have very little wisdom to impart to them. Instead I’ve assembled a guide for those just on the verge of becoming collectors to figure out where to start.
To quote motivational speaker Simon Sinek, start with why: what do you hope to achieve by stockpiling bottles rather than just buying
