33 min listen
Pioneering Contemporary Vintage with Byronesque’s Gill Linton
Pioneering Contemporary Vintage with Byronesque’s Gill Linton
ratings:
Length:
22 minutes
Released:
Feb 12, 2024
Format:
Podcast episode
Description
Gill Linton is the cofounder and curatorial persona behind Byronesque, a digital boutique department store that uniquely merges editorial content with a focus on contemporary vintage fashion. As editor-in-chief, Linton is a thought leader in the realm of editorial-based e-commerce and has long been a go-to brand strategist well-versed in the subculture of vintage fashion. Hailing from London, Linton divides her time between Paris and New York, collaborating with designers, consultants, editors, stylists, and other in-the-know individuals to reissue vintage finds and preserve creative brand histories. For her, it is essential to encourage people to be more thoughtful and slower when buying clothes—institute a cultural shift in shopping behavior.
Episode Highlights:
“The odd one out:” Born in London into a Scottish family, Linton got her start at M+C Saatchi, where she was able to pursue her passion for advertising, branding, and creating content.
Serendipitous start: From her first job, she moved to BBC Radio 1, which was a state-run representation of youth culture. She was able to move into the fashion industry through a move to New York to work with the agency of entrepreneur Russell Simmons.
Brand evolution: Linton began in the fashion industry at a time when concepts like “brand heritage” weren’t considered in traditional marketing.
Bridging gaps: She cofounded Byronesque, set apart from traditional resale sites, to focus on “contemporary vintage” with a global network of vintage sellers and private collectors.
Resale is the new fast fashion: increased volume and perpetuated ideas of buying and selling in the resale sector have led Linton, through Byronesque, to “encourage people to be a little bit more considered, slower, and to keep things for a long time.”
Fighting flip culture: Byronesque believes the clothes it sells and stories it tells have more meaning than the mainstream gives them.
Careful curation: Making Byronesque “a specialist environment” for vintage and “future vintage” of luxury brands, Linton has been authenticating, partnering with archive teams, and organizing concessions for luxury brands in an attempt to provide more agency and control over resale markets and brand image.
Reissuing vintage: Byronesque has reissued vintage finds from Helmut Lang, Vex Generation, Claude Montana, THREEASFOUR, and other brands that have been producing iconic items in decades past.
Collector’s items in fashion: Her concern with keeping clothing as investment pieces drives a blockchain-based authentication process, and brings up the power of narrative and the importance of story.
What’s contemporary now: Real talent, Linton says, and she hopes to see a resurgence of talent among a generation and in an evolved industry where that’s not always necessary.
Episode Highlights:
“The odd one out:” Born in London into a Scottish family, Linton got her start at M+C Saatchi, where she was able to pursue her passion for advertising, branding, and creating content.
Serendipitous start: From her first job, she moved to BBC Radio 1, which was a state-run representation of youth culture. She was able to move into the fashion industry through a move to New York to work with the agency of entrepreneur Russell Simmons.
Brand evolution: Linton began in the fashion industry at a time when concepts like “brand heritage” weren’t considered in traditional marketing.
Bridging gaps: She cofounded Byronesque, set apart from traditional resale sites, to focus on “contemporary vintage” with a global network of vintage sellers and private collectors.
Resale is the new fast fashion: increased volume and perpetuated ideas of buying and selling in the resale sector have led Linton, through Byronesque, to “encourage people to be a little bit more considered, slower, and to keep things for a long time.”
Fighting flip culture: Byronesque believes the clothes it sells and stories it tells have more meaning than the mainstream gives them.
Careful curation: Making Byronesque “a specialist environment” for vintage and “future vintage” of luxury brands, Linton has been authenticating, partnering with archive teams, and organizing concessions for luxury brands in an attempt to provide more agency and control over resale markets and brand image.
Reissuing vintage: Byronesque has reissued vintage finds from Helmut Lang, Vex Generation, Claude Montana, THREEASFOUR, and other brands that have been producing iconic items in decades past.
Collector’s items in fashion: Her concern with keeping clothing as investment pieces drives a blockchain-based authentication process, and brings up the power of narrative and the importance of story.
What’s contemporary now: Real talent, Linton says, and she hopes to see a resurgence of talent among a generation and in an evolved industry where that’s not always necessary.
Released:
Feb 12, 2024
Format:
Podcast episode
Titles in the series (47)
22-Year-Old Makeup Artist Star Sam Visser on Best of Beauty: <p>Beginning his career at the age of twelve, Sam Visser has become one of the most renowned makeup artists today, lauded for his sense of style, understanding of the camera, and the ability to find a unique beauty in any face. Sam boasts an impressive list of esteemed clients and creative collaborators, including the likes of Kendall Jenner, Amber Valletta, and Bella Hadid amongst many others. In this episode, he joins host Christopher Michael to shine a spotlight on the evolution of fashion and makeup, his definition of modern standards, and the muses that fueled his success in the beauty industry.</p> <p><strong>Highlights:</strong></p> <ul> <li>Sam reflects on the moment he realized beauty was his passion and speaks of the time he took over his school’s art class when the teacher was absent.</li> <li>One photo you take and post to social media can change your life. Sam talks about why he dropped out of high school, how by What's Contemporary Now?