Summary of Eric Ries's The Startup Way

By IRB Media

Get the Summary of Eric Ries's The Startup Way in 20 minutes. Please note: This is a summary & not the original book.Original book introduction: In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

• Language: English
• Publisher: IRB Media
• Release date: Feb 6, 2021
• ISBN: 9781638153740

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Summary

of

Eric Ries’s

The Startup Way

How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Table of Contents

Overview

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Important People

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Overview

The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth (2017) by Eric Ries is a follow-up to his bestseller The Lean Startup (2011).

Many larger companies cannot compete with smaller startups because they often lose the motivation to innovate. Startups also run the danger of losing their entrepreneurial edge by adding employees from larger institutions and failing to manage growth appropriately. Creating startup transformation within larger companies—regardless of their age, size, and industry—can maintain a culture of innovative advantage.

The solution is to reintroduce entrepreneurship among all teams in the company through a process that resembles a second founding. Startup-style teams take a more experimental approach to projects, preferably as small groups with members from many different