Search Engine Optimization: How to Make your Site Stand Out from the Apocalyptic Horde: Undead Institute, #13
By John Rhea
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About this ebook
The Internet is filled with sites like yours, so how do you ensure your site stands out from the horde of zombies clawing for your customer's attention? Search engines.
Get rid of search engine road blocks and set your site up for success. Better understand how search engines work, the ways they see your site, and what they do to process and ingest your content.
Check out the code search engines use to better understand your pages and their context in your site such as meta robots elements, rel attributes on links, canonical link elements, hreflang link elements, pagination links elements, off page SEO topics and best practices.
You might not get your site to number one with just this book, but you definitely won't get to number one without it.
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Build Your First Website (And Thwack Zombies with HTML and CSS): Undead Institute, #0 Rating: 0 out of 5 stars0 ratingsPFC Wiggins's Unofficial Commissary: An Undead Institute HTML & CSS Workbook: Undead Institute, #6.5 Rating: 0 out of 5 stars0 ratingsFurther Expand Your First Website: Undead Institute, #1.3 Rating: 0 out of 5 stars0 ratingsExpand Your First Website: Thwacking Zombies With HTML & CSS Again: Undead Institute, #1.2 Rating: 0 out of 5 stars0 ratingsModern CSS Layout: Decking Zombies with Style: Undead Institute, #9 Rating: 0 out of 5 stars0 ratingsAn Introduction to Programming in JavaScript: Stomping Zombies with Variables, Loops, Functions and More: Undead Institute, #10 Rating: 0 out of 5 stars0 ratingsSearch Engine Optimization: How to Make your Site Stand Out from the Apocalyptic Horde: Undead Institute, #13 Rating: 0 out of 5 stars0 ratingsHTML Forms & Interactive Elements: Or How to Poke a Zombie in the Eye: Undead Institute Rating: 0 out of 5 stars0 ratingsAn Introduction to Programming in PHP: Stomping Zombies with Variables, Loops, Functions and More: Undead Institute, #14 Rating: 0 out of 5 stars0 ratingsAn Introduction to Website Performance: How to Outrun the Zombie Hordes: Undead Institute, #15 Rating: 0 out of 5 stars0 ratingsIntermediate CSS: Zombie in a Cocktail Dress: Undead Institute Rating: 0 out of 5 stars0 ratingsScalable Vector Graphics: How to Draw Zombie-Smashing Images with Code: Undead Institute, #17 Rating: 0 out of 5 stars0 ratingsA Beginner’s Guide to Learning HTML (and Smacking Zombies Upside the Web Development): Undead Institute Rating: 0 out of 5 stars0 ratingsBeginner Usability: A Novice's Guide to Zombie Proofing Your Website: Undead Institute Rating: 0 out of 5 stars0 ratingsBeginner CSS: Like Putting Lipstick on a Zombie: Undead Institute Rating: 0 out of 5 stars0 ratingsHumanity's Second Chance: Interactive HTML, Intermediate CSS and Responsive Design (Virtual Boxed Set): Undead Institute Rating: 0 out of 5 stars0 ratingsMore Advanced CSS: Zombie in a Ballgown: Undead Institute Rating: 0 out of 5 stars0 ratingsMy First Webpocalypse: Beginner HTML, CSS, and Usability (Virtual Boxed Set): Undead Institute Rating: 0 out of 5 stars0 ratingsResponsive Design: An Undead Introduction to Mobile Web Development: Undead Institute Rating: 0 out of 5 stars0 ratingsCSS Animation: De-animating the Undead Horde: Undead Institute Rating: 0 out of 5 stars0 ratingsJavaScript Basics: Flinging Event, Element, and Object Bombs at Zombie Heads: Undead Institute Rating: 0 out of 5 stars0 ratingsThe Apocalyptic HTML Arsenal: An Undead Institute HTML Reference Dictionary: Undead Institute Rating: 0 out of 5 stars0 ratings
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Book preview
Search Engine Optimization - John Rhea
Contents
Copyright
Four Word
Content Warning (for Silliness)
Get a Free Zombie HTML Cheat Sheet
Title
Search Engine Optimization
What Are Search Engines?
What Do Search Engines Want?
How Search Engines Work
Special Tags and Attributes
Meta Elements
Rel Link Attributes
Link Elements
Keyword Research
Best Practices for Good Search Engine Optimization (SEO)
Off-Page SEO
Ways to Check if a Search Engine Crawled Your Content
Apply It
Got Questions?
About the Author
Copyright © 2021 by John Rhea. All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Distributed by the Undead Institute a division of StoryLab LLC
You Know What Else Kills Zombies?
Honest feedback. Enjoyed the book? Found an error or an omission? Still confused about something? Want to complement the author’s sense of humor (or lack thereof)? Email John directly at feedback@undead.institute
Find More Zombified Web Development at
https://undead.institute
Four Word
Like zombies in haystacks
Content Warning (for Silliness)
This book contains a large amount of information, zombies, silliness, and a sense of humor that some would call terrible
. If you’re looking for straight technical information or a cure to your insomnia, this is not the book for you.
If you’re looking for a book that’s accessible to those without technical training or inclination and/or don’t mind laughing a bit while you’re learning, this book is for you. We at the Undead Institute believe that getting braaains should be fun. Join us and let’s stop those smelly zombies once and for all! (No, seriously. Their breath is