Lifting the Veil for Small Medium Enterprises (Sme’S)

By Mathews Mutale

In this book, you will learn and Like the idea of being an entrepreneur and following your dream. You will learn the information about turning your dreams into your passion and finally your passion into a viable business. Well, to become successful at turning your passion into a business, it is important that you have the vision. So dont believe what you've been reading about enjoying a beach lifestyle that many online marketers talk about, at least not in the first one or two years of starting a business. Especially if you are new, there are many things that you need to do, learn or manage for your business. Its takes work, but I'm living proof if you can only read this! This book carters for starters, and all the existing business owners. There will inevitably be many challenges and obstacles you will be exposed in this book. Until it gains some reasonable profits, your business many not even be able to pay you for a while. Should the going get tough, you may even be tempted to give up, but this book will help you pull through the huddles of business. By having a vision, you are more likely to stay the course. Whether you are having an online or offline business, having the ideal picture in your mind helps you keep your dreams alive. You are in a better position to be on track with turning it into reality.
LIFTING THE VEIL FOR SMEs is a step-by-step information book that guides you on a self-discovery journey for the purpose of visioning. You learn the keys to making work, business and everything about your life a success. You find yourself less struggling in business after reading this book.

• Language: English
• Publisher: Xlibris US
• Release date: Dec 26, 2014
• ISBN: 9781503529434

Mathews Mutale

Mathews Mutale a founder member of Diamondale foundation has extensive background in Marketing and business project management. He obtained his Diploma in Marketing in Zambia at Evelyn Hone College of Applied Arts and Science. In May 2008, Mathews graduated with a Bachelor’s degree in Marketing at University of Maryland University College and obtained his Master’s degree in Business Project Management at UMUC in May, 2010. He was certified as (CAPM) Project Associate in 2009. Being a business professional; Certified in Property and Casualty Insurance, certificate in Real Estate, he practiced and contributed effectively in the field of Marketing at Maryland Auto Insurance Fund, Parts Authority. He executes his daily duties as certified associate in project management at Capitol Hill, with United States Capitol Historical Society where himself has done a number of presentations for the United States Capitol Historical Society. He worked as a Store Manager at Payless Shoe Source. In Zambia, he worked for Zambia State Insurance as a Sales Representative for Non-Life Insurance, worked Star Commercial as a Sales Executive, and Buffalo Paints as a Regional Sales Executive. Professional Affiliations: - Project Management Institute (PMI) - American Marketing Association (AMA) - Chartered Institute Marketing (CIM)

Book preview

CHARITY BEGINS AT HOME

THEORY FOR SMALL

BUSINESS OWNERs

Everything starts with you as a small business owner. If you were to hand out business cards of yourself, without your company name, logo or title, what would your card say about you? Without your company image, how would you introduce yourself to a new group of people? Are you building a brand for your own self and legacy? This is all about you and how you are going to impact, the community, the country and the world. Whichever way you want to be seen, it is possible to begin that process now as you perceive it yourself. This is the process which can complement your company’s brand and yourself.

INSIDE YOUR SMALL BUSINESS

As am writing this book, I predict and presume, everyone knows the environment in which to practice their businesses. I do assume that everyone understand how plants grow. Plants require certain things to grow successfully. They need biotic things like water, light, nutrients, a substrate to grow in, and often a suitable temperature. If these are not optimal for a plant, then its ability to grow can be reduced. They can also be affected by abiotic factors such as pollution. This theory applies to every organizations, associations, clubs, companies, etc and it’s important for small business owners to use the similar principle in their everyday businesses. Plants also face competition for light, space, and nutrients in the plant world can be ferocious. But how do you fight when you’re (literally) rooted to the spot? As you might already have guessed, plants are the greatest purveyors of chemical warfare. This again applies to small business owners to understand the theories and apply them appropriately in your competition world. Its important to note that most of the theories we have learned in schools, it does not matter what subject you did, you can relate to your everyday business. Now that you have read and considered some of the factors that can affect your business growth, it’s time to put your knowledge to work.

TEAM RULES

Of all you learn here, remember this the best:

Don’t hurt each other and clean up your mess.

Take a nap every day, wash before you eat,

Hold hands, stick together,

Ask before you make a final decision.

And remember this that, you achieve better if you work as a team. First the root goes down, if you work as a team and then the business grows better with team