If you’re like the majority of the spa owners who tune into Spa Marketing Made Easy, you likely started your business from a place of passion. Maybe you set out as a solo straight out of school and now you’re focused on building your empire. Maybe you set out to build your own practice after years of working for someone else and knowing you could build something even greater.    Typically, when we build a business from a place of passion and doing what we love, the idea of selling that business isn’t one of the reasons we dove into entrepreneurship. However, as you build your business into a valuable asset, grow your team, and work yourself into the role of Spa CEO and out of the day-to-day operations, selling your company might become a more intriguing idea.   Here to discuss the process of selling your business with me is Ben Hernandez, the founder and managing director of Skytale Group, a firm specializing in strategic management consulting and M&A Advisory who helps  businesses, especially those in the health and personal care space, grow, scale, and sell.   Tune in as we talk all about the key things to consider and plan for if selling your business is a route you wish to take.    In this episode, we discuss:    Understanding when to sell and how (and when) to begin thinking about the selling process  How a company like Skytale works with spa owners and aesthetic practices to sell the assets of their business and the first steps they take to get started  The key things your business needs to have in place to get the best valuation possible and the litmus test for knowing if you have those elements  The gold standard financial benchmark for a business looking to sell and the 3 big stages of selling a business    To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/350   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.