Amazon Ads Without Spending a Dime (Almost): Self-Publishing WITHOUT SPENDING A DIME, #5

By Prasenjeet Kumar

Let's admit. Amazon Ads is absolutely the ultimate advertising platform to market your books on Amazon. Period.

But unfortunately, there are so many ways you can go wrong in harnessing this beast's awesome potential.

Muddying the experience is a lot of bad advice floating on the internet which makes the whole adventure with Amazon Ads frustrating, infuriating, and downright expensive.

So, how do authors go wrong? In my opinion:

One, by bidding/ spending too much without getting good results, i.e., getting a negative Return on Investment (ROI).

Second, by stressing too much about the perfect sales description or by testing different descriptions or by doing both.

And the third, by over-monitoring your ads.

The solutions are simple. And this book will cut out the fluff by teaching you strategies that really work.

So, get-set to learn how to:

* Set up your ads (with screenshots);

* Target your audience (including in non-US territories which no other book teaches you);

* Understand bidding and sales reporting;

* Check profitability of your ads (without getting swamped under a barrage of technical jargon);

* Write ad descriptions (a process most books complicate).

And much more….

And all this, of course, Without Spending a Dime (almost)!

So, what are you waiting for? Buy now or download a sample!

• Language: English
• Publisher: Publish With Prasen
• Release date: Jul 29, 2021
• ISBN: 9798201923853

Book preview

Introduction

EVERYTHING WE HEAR is an opinion, not fact. Everything we see is a perspective, not truth.

- Marcus Aurelius

When I first published my book How to be an Author Entrepreneur WITHOUT SPENDING A DIME, in April 2015, I wanted to help authors avoid some common mistakes that could cripple their fledgling author-entrepreneur businesses.

So, I gave my readers a DIY manual of practical tips and advice that could help take their writing dreams to literally publishing Nirvana. I explained how anyone could create a professional product at ZERO cost. And then, the moment you can afford it, how you could incur costs selectively where they can give the maximum bang for your buck.

The book hit a chord with struggling authors, and their feedback enthused me enough to write the next book in the series viz. How to Translate Your Books WITHOUT SPENDING A DIME. Here, I exhorted my readers to Enca$h the power of translation WITHOUT SPENDING A DIME, and shared tips on selecting a translator, finding an editor/proof reader for your translated books, adapting your existing book cover for the translated version, and finally, formatting, pricing, publishing, and marketing your translated books worldwide on 300+ retailers like Amazon, Apple, Barnes and Nobles, Baker and Taylor, Chegg, Follet, Gardner, Google Play, Inkterra, Overdrive, Page Foundry, Scribd, Tolino, 3M, etc.

My third book was How to Market Your Books WITHOUT SPENDING A DIME (January 2016). This was the book to cut out the fluff and focus only on the ESSENTIALS. In that spirit, I covered topics such as: should you self-publish at all; pros and cons of exclusivity; the futility of conventional marketing tactics such as hanging out on social media, contacting reviewers, entering Goodreads Giveaways; mindset issues; effectiveness of PERMA-FREE versus the PERMA $0.99 strategy; how to engage and sell your books to your readers via e-mail marketing. And much more.

My fourth book was on a topic really dear to my heart. And that was: How to Have a Happier Writer Mindset WITHOUT SPENDING A DIME.

Here I shared some practical tips and advice that can make you a happier writer before making you a best-selling one. I mentioned how self-doubt, lack of sales, rejections, excessive workshopping, sales addiction, and the feeling readers don’t care for your books–are some demons that can make writers unhappy, desperate, and despondent. And I discussed strategies to help exorcise those ghosts and to turn yourself in to a confident author.

Amazon Ads

Nowhere in these four books could I focus on the importance (or otherwise) of Amazon Ads, primarily because this was NOT something which could be mastered WITHOUT SPENDING A DIME. In the Second Edition of my book How to be an Author Entrepreneur WITHOUT SPENDING A DIME (October 2019), however, I mentioned in passing that, "Amongst paid promotions, I find Amazon Ads to be the cheapest and the most cost efficient. If you want to experiment with paid advertising, I strongly recommend Amazon Ads. Just remember to bid low (anywhere between 0.05 cents to 0.20 cents) and hopefully you’ll be fine."

And then, I went on to refer to a post that I had then done on Amazon Ads at: http://www.publishwithprasen.com/how-not-to-use-amazon-ads/

That was all! And obviously, that was NOT enough. Hence this little tome on the nitty-gritty of taming the mysterious beast that Amazon Ads is— in a way that you not only recover your costs but make a decent surplus.

Because believe me. Nothing at this moment can be more rewarding to your