Marketing Tips For Authors: Authors Unite Book Series, #6

By Tyler Wagner

Want to learn some quick and easy strategies to market your next book? 

This a short and simple guide to teach you how to get your book out there!

• Language: English
• Publisher: Authors Unite
• Release date: Feb 2, 2017
• ISBN: 9781386304654

Book preview

Time To Market!

This is my favorite book in this series. We’re about to dig into the most fun part of what I do for a living. I’m about to reveal insights I’ve discovered and tested on over 100 bestselling books. This is the stuff I usually only share with my one-on-one clients and in the Authors Unite membership program. But today I’m going to share it all with you. I’m really stoked that we’ve reached this part!

This book will examine two key aspects of book marketing: the book launch itself, and the supporting tactics you can use to both enhance the launch’s success and lay a framework for continuing sales afterwards.

There’s a lot to cover in those topics, so this book’s intro is going to be a little longer too. I want to make sure I give you all a great setup for everything so you can get as excited as I am!

First, you’re probably wondering: what exactly is a book launch? I’m not surprised. I’ve used that term a few times but I haven’t defined it yet. Let’s look at that right now.

In book 5 you uploaded your book to Amazon. That made you a published author. But simply publishing the book doesn’t mean that people will find it and purchase it. Amazon handles the logistics of the upload, but it doesn’t do any marketing or promotional work for you.

That’s where your book launch comes in. A book launch is a strategic, concentrated marketing campaign designed to draw a lot of attention to your book over a short period of time, portraying you and your book as remarkable and worth looking into, and culminating in a planned event where as many people as possible buy or download your book all at once. This event will launch your book’s initial sales or downloads from zero to as high as possible, and create momentum for continuing sales and downloads for the following days and weeks.

On top of kickstarting your book’s sales, the launch also drives your book up the bestseller charts on Amazon. The bestseller algorithm is largely based on volume of sales over time, so by creating lots of sales over a few days, you can essentially hack the algorithm and skyrocket your book to the top of the charts.

(One note on that: when we talk about hitting #1 or becoming a bestseller, we’re not actually talking about topping all of Amazon. There are way too many books in way too many different genres on there for that