ALL PLUSES, NO MINUSES

Ayear ago, Amazon gave self-published authors access to a new marketing tool called A+ Content. It allows authors to add far more information about their book to their Amazon page.

While we may not think of our books as products, when it comes to the business of writing, that’s exactly what they are. So how can writers best use this promotional space and what should we put here? Can it help us sell more books?

If you haven’t noticed it before, the A+ Content sits further down the page, just above the book’s Product Details and About the Author sections. For other products, it’s headed From the Manufacturer but for self-published authors, Amazon labels the section From the Publisher.

Profile raising

Eric Thomson () is a former Canadian soldier and the author of 24 sci-finovels, spread across five series., and is an avid fan of Amazon’s A+ Content.