Mastering Simple Facebook Ads For Authors

By Mark J Dawson and Kerry Gardiner

A mailing list is the most powerful marketing tool that any creative professional has at his or her disposal. In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list. 

The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform.

You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.

• Language: English
• Publisher: SPF
• Release date: Jul 3, 2017
• ISBN: 9781386987994

Book preview

Part 1

Why You Should Have a Mailing List

A mailing list is the most powerful marketing tool that any creative professional has at his or her disposal – for several reasons.

Let’s look at the case of a writer. When Amazon, Nook, Apple, or Barnes & Noble sell one of your books, they have the email address of the customer who bought it. Unfortunately, that information isn’t available to us, the writers, and so we have no way of reaching out to that customer directly if we want to let them know of a new release or special offer or anything else. Instead, we have to rely on the retailers to do it for us. Not ideal, right?

Now, imagine for a moment what would happen if Amazon were to suddenly decide that they no longer wanted to sell books. Highly unlikely, of course, but what would happen to that ‘master list’ of all the customers who had bought a copy of your book from them in the past? How would you, the author, reach those customers to let them know that your stories are still available on other platforms, or from your own website?

You guessed it: without their email addresses, you couldn’t.

But with a mailing list of your own, even in the unlikely event that Amazon folded tomorrow morning, you’d have no problem at all driving each and every one of those customers to your own website.

Another very compelling reason to have a mailing list is the impact it can have