The Six-Figure Author's Guide To Facebook Ads: A Facebook Ads Blueprint For Self-Published Authors

By Matthew J Holmes

Earning six figures from your books is entirely possible. My wife, an author of fantasy novels, and I have achieved just that... with 4 books. And the catalyst that enabled us to achieve this milestone... Facebook Ads.

Reaching new readers is the bedrock of a successful, sustainable career as an author. Advertising on Facebook is the best way to reach these new readers.

 

But where do you start? How much should you spend? How do you create scroll-stopping Facebook Ads?

 

These are just some questions that were going around in my head before I started running Facebook Ads...

 

And that's exactly why I wrote The Six-Figure Author's Guide To Facebook Ads.

It walks you through, step-by-step, the entire process I use when planning, building, launching, analyzing, optimizing, and scaling Facebook Ads.

 

It's the guide I wish I had when I was getting started.

 

I know there are authors out there who understand the importance of advertising but just feel so overwhelmed about where to turn first that they end up in a situation of paralysis by analysis, resulting in them taking no action at all.

 

Facebook Ads offer an incredible opportunity to position your books in front of your ideal readers, increase your sales, page reads, and royalties, and ultimately, take your career as an author to new heights.

 

Inside The Six-Figure Author's Guide To Facebook Ads, you'll discover how to:

• Reach thousands of readers every single day
• Implement my unique (controversial) Facebook Ads strategy
• Create Facebook Ads that drive hundreds, even thousands of sales and page reads, every single month
• Test your Facebook Ads ideas by harnessing Facebook's machine-learning capabilities
• Optimize your Facebook Ads for maximum sales and minimum wasted ad spend
• Track the performance of your Facebook Ads using my 11 key metrics
• Scale your Facebook Ads in 6 seconds per week (yes, you read that right, 6 seconds per week)
• And so much more besides...

Your Bonus Resources

On top of all of this, I've also put together a special (free) video training, The Facebook Ads For Authors Masterclass, to help you implement what you learn inside the book, as well as a free Facebook Ads tracking tool, to help you measure the true performance of your Facebook Ads.

You'll find everything you need inside this book to take your Facebook Ads to new heights.

 

Start reading The Six-Figure Author's Guide To Facebook Ads today and just days from now, you can be running profitable Facebook Ads that are growing your readership, selling more books, and building your career as an author.

• Language: English
• Publisher: Matthew J Holmes
• Release date: May 31, 2023
• ISBN: 9798223048473

Book preview

The Six Figure Author's Guide To Facebook Ads

From Unknown to Bestseller: A Facebook Ads Blueprint For Self-Published Authors

Matthew J Holmes

Visual8 Publishing Ltd.

Copyright © [Year of First Publication] by [Author or Pen Name]

All rights reserved. No portion of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Matthew J Holmes asserts the moral right to be identified as the author of this work.

Matthew J Holmes has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

Contents

Your FREE Facebook Ads Training

Introduction

1.Why Authors Should Use Facebook Ads

2.The Facebook Ads Hierarchy

3.Whistle-Stop Tour of The Facebook Ads Dashboard

4.How To Reach Millions of Readers With Zero Targeting

5.Creating Facebook Ads That Leverage Machine Learning

6.My Facebook Ads Strategy

7.Facebook Ads Optimization Mastery

8.Scaling Your Facebook Ads In Six Seconds Per Week

Your Next Chapter

The Facebook Ads For Authors Masterclass

About The Author

Your FREE Facebook Ads Training

Brand new to Facebook Ads and don’t know where to start?

This book will provide you with the exact strategy I use every single day that enables my wife and I to earn six figures per year from her books.

If you want to learn how to implement this exact strategy with your Facebook Ads, I have something that can help with that too…

Join my weekly newsletter, The Saturday Self-Published Author, where I share one actionable Facebook Ads tip, strategy, or insight every Saturday, and I'll also send you The Facebook Ads for Authors Masterclass – did I mention it’s FREE to sign up:

https://www.matthewjholmes.com/ssa

The Masterclass is a 3-part video series, where you'll discover:

How Facebook Ads actually work (it’s not what you think)

The three most critical components of a successful Facebook Ad

What makes a scroll-stopping Facebook Ad (that sells books)

My unique Facebook Ads strategy (which you’ve probably never heard of)

How I reduced the time I spend managing Facebook Ads (and still get better results)

A step-by-step walkthrough of how I test Facebook Ads

How my strategy allows you to scale almost infinitely (while remaining profitable)

Why your current Facebook Ads strategy is hurting your results

Bonus Resource

I’d also like to share with you my Facebook Ads Tracking Tool (which I’ve built from scratch and use on a weekly basis) to help make tracking the numbers as simple, painless, and efficient as possible for you.

Sign up for free below and I’ll immediately send you lesson one of the masterclass (as well as the Facebook Ads Tracking Tool):

https://www.matthewjholmes.com/ssa

Introduction

It all started in 2010 when my wife, Lori, began writing her very first original story. 

For years, she had spent countless days, weeks, and months writing fan fiction (namely Star Wars and Lord of the Rings), but it was an off-the-cuff comment from her mom that ignited the spark for her first original series …

What could people have become if we had only followed a spiritual path rather than a technological one?

From that, The Ancestors Saga was born …

Fast forward to 2017 and we published her first book on Amazon. Needless to say, it flopped.

So, we found a publisher who loved Lori’s story and signed a contract.

Six months went by and not much happened, until, out of the blue, we received an email from the publisher letting us know that they were pulling out of the contract.

After that bombshell, we were left with a big decision to make:

1) Find another publisher; or

2) Self-publish Lori’s books

After a lot of discussion and research,