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    Summary, Analysis & Review of Lawrence Levy's To Pixar and Beyond by Instaread
    Summary, Analysis & Review of Lawrence Levy's To Pixar and Beyond by Instaread
    Summary, Analysis & Review of Lawrence Levy's To Pixar and Beyond by Instaread
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    Summary, Analysis & Review of Lawrence Levy's To Pixar and Beyond by Instaread

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    Summary, Analysis & Review of Lawrence Levy’s To Pixar and Beyond by Instaread

     

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    To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History is Lawrence Levy’s personal account of how he and Steve Jobs turned a struggling animati

    LanguageEnglish
    PublisherInstaread, Inc
    Release dateFeb 19, 2019
    ISBN9781683786085
    Summary, Analysis & Review of Lawrence Levy's To Pixar and Beyond by Instaread

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      Book preview

      Summary, Analysis & Review of Lawrence Levy's To Pixar and Beyond by Instaread - Instaread Summaries

      Overview

      To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History is Lawrence Levy’s personal account of how he and Steve Jobs turned a struggling animation company into a filmmaking powerhouse. Levy is the former Pixar chief financial officer.

      When Levy arrived at Pixar in 1995 at the behest of CEO Steve Jobs, the animation company was struggling. Jobs purchased the company in 1986 to be a graphics hardware business, but it had not succeeded in this area. In 1991, he had to sell off Pixar’s hardware company. What was left was a computer animation business without a strategic vision. It was locked into a restrictive three-picture deal with Disney that threatened to crush any of Pixar’s ambitions to be a successful company in its own right. The deal effectively gave Disney full ownership of Pixar without having to buy the computer animation company. Under the terms of the deal, Disney was the headline brand on all of Pixar’s films and could take control of its characters at any time. Furthermore, Pixar could claim only a very small share of the profits on its movies and would not be able to pitch its ideas to

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