Summary: Think Big Act Small: Review and Analysis of Jennings' Book
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About this ebook
This complete summary of the ideas from Jason Jennings' book "Think Big Act Small" reveals the results of a study that was carried out in order to identify the organisations that were growing revenue and profits by 10% for at least ten years. Based on these results, Jason Jennings has compiled this guide for what an organisation needs to do to prosper over the long term - think big, but act small. This summary explains how companies can do this by coming up with big ideas that solve their customers' problems or making better products, but they should never stop acting like a start-up.
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• Save time
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• Expand your business knowledge
To learn more, read "Think Big Act Small" and discover the most important way to keep your company growing.
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Book Presentation Think Big Act Small by Jason Jennings
Book Abstract
About the Author
Important Note About This Ebook
Summary of Think Big Act Small (Jason Jennings)
Book Presentation Think Big Act Small by Jason Jennings
Book Abstract
MAIN IDEA
More than 72,000 U.S. companies were analyzed to identify those organizations which had grown revenues and profits by ten percent or more, for at least ten consecutive years, not counting acquisitions. This eliminated 99.99% of the companies, and generated a shortlist of around twenty-seven companies which met these criteria. Of those companies, nine from a variety of industries were selected, and researchers met with the CEOs, leaders, managers, workers, customers, vendors and suppliers of each company to try and identify what they were doing right that almost every other company was not. Eventually, a list of the ten most important and actionable findings was compiled as a guide for what an organization needs to do to prosper over the long term.
The common thread in all these findings is that each company thinks big but acts small. They come up with big ideas about how to solve their customer’s problems or how to make better products but they never stop acting like start-ups – they stay humble, treat every employee like an owner and have managers who get their hands dirty working on the frontlines rather than sitting isolated in the corporate headquarters.
In all, it really comes down to simple common sense – but it’s amazing how uncommon common sense can be in business.
"Our findings genuinely surprised us. We didn’t discover any mind-bending tactics or top-secret methods that enabled these companies to grow their revenues consistently. Instead, because each has nailed the fundamentals better than all other companies, their dramatic and consistent growth occurs naturally, even organically. The ten building blocks these companies use to grow their revenues and profits every year would be no less valid if they weren’t practiced by every company, but surprisingly, in almost every instance, everything we found is a