Predatory Thinking: A Masterclass in Out-thinking the Competition

By Dave Trott

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

• Language: English
• Publisher: Pan Macmillan
• Release date: May 23, 2013
• ISBN: 9781447248392

Dave Trott

Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising., Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

[Onyinye Ukwadinamor · Rating: 5 out of 5 stars]

Be do have has to be one of the many strong points I took out from this book.
There are so many lessons in this book, I highly recommend it to all creatives, thinkers, and innovators.

[Sizwe0492 · Rating: 5 out of 5 stars]

An easy read. Easily top 10 in my list of well-written books. Complex concepts simplified down to easy-to-grasp anecdotes. Equips one with a different frame of thought once you are done with it - predatory thinking.