Rating: 4 out of 5 stars
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author
Dave Trott
Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefe...view moreDave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.view less
Books by Dave Trott
One Plus One Equals Three: A Masterclass in Creative Thinking Predatory Thinking: A Masterclass in Out-thinking the Competition Rating: 4 out of 5 stars4/5The Power of Ignorance Rating: 5 out of 5 stars5/5Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision Rating: 5 out of 5 stars5/5Crossover Creativity: Real-life stories about where creativity comes from Rating: 0 out of 5 stars0 ratings