The Top Survey Errors and How to Avoid making Them

By Larna Bernard-Quashie

This guide written in plain English summarizes best practice in survey question design. If you want to perfect your questionnaires then this book is for you. It takes you through the top survey errors and shows how to correct them, plus there are exercises to check your understanding. A number of bonus tips have been added, complete with a useful addendum containing additional resources. This book is based on the author's thirty years of experience in producing and critiquing surveys. It is useful for those who implement surveys and have not had specific training and for experienced practitioners who may have slipped into bad habits. If your role or business involves the creation of forms for completion by members of the public, whether students, employees, patients etc you will also find this book an essential go-to resource.

• Language: English
• Publisher: Larna Bernard-Quashie
• Release date: Jan 20, 2021
• ISBN: 9781005967833

Larna Bernard-Quashie

Larna Bernard-Quashie is a customer centric professional who has spent the past thirty-years helping organisations and businesses to keep customers at the front and centre of all of their endeavours. in order to do this, one needs good data and much data is gleaned from surveys. Since setting up as an independent consultant in 2020 she has become aware of a lot of poor practice when it comes to questionnaires and forms. This book is one of her many efforts to clarify and simplify best practice in the areas of insight and customer experience. She holds a Masters of Science in Economics from Lancaster University, is both a certified Market Research and NPS professional and holds a post graduate advanced certificate in Econometrics from the London School of Economics.In her downtime she can be found hiking, gardening, walking, involved in community campaigns, writing short stories and socialising with her two grown up daughters and wider family.

Book preview

Table of Contents

Introduction

About the Author

Chapter One: Question bias

Chapter Two: Pairing concepts

Chapter Three: Mutual exclusive

Chapter Four: Quantitative & Qualitative questions

Chapter Five: Ambiguity

More Tips

Bonus Tips

Addendum

Useful links

Quiz Answers

Closing & Special Offer

Asking good questions

Introduction

Surveys are being used increasingly because of the demand for more evidence based decision making, particularly in the post Covid19 environment.  Many staff utilizing and setting questions in surveys have not been trained specifically in this craft and this seems to be on the rise.  Everyday a new survey hits my inbox and most are riddled with errors. The growth in digital transformation makes it easier to capture customer data and to implement surveys.

The worse thing about this is that these surveys have noble intentions and in many cases investments of £Mns are relying on the results.  However, if the questions are wrong then the results, no matter how clever the analysis, will also be a dud.

Each short section is followed by a short quiz of three questions done to help cement your understanding.  The answers are to the rear.  Additionally in the addendum there are links to resources that can help.

Last but not least by purchasing this eBook you are entitled to 40% off our Customer Experience & NPS course.  This offer expires within 10 working days of purchase of this