Free Marketing! Advertise for Nothing: Learn fast online communication digital rhetoric & manipulation techniques, public relations strategies to reach sales goals, make more money
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About this ebook
In the 4th, completely revised edition of this groundbreaking guide, published by an award-winning publisher, renowned experts (overview in the book preview) combine their knowledge with interactive AI. This unique combination of decades of experience and state-of-the-art technology enables you to master challenges on a whole new level. Thanks to the innovative transfer of information, complemented by personal experiences of success, you can realize your goals and reach your full potential.
Because good advertising is undeniably important: If you want to sell yourself or your product, be it ever so ingenious, as an employee, entrepreneur or self-employed person, you first have to make customers aware of it. This usually costs money, but there are also numerous advertising measures that cost nothing. These include, for example, the possibility of using digital social media channels to increase one's own visibility. Communication, strength of opinion and positioning are the magic words here. Nothing helps as much as brilliant rhetoric that arouses emotions and inspires others. In general, the power of emotions is a weapon that should not be underestimated when it comes to convincing potential customers of one's own product or brand. This book shows how it works.
For its concept "Information as Desired," the publisher won the Global Business Award as Publisher of the Year and received government funding. It is also a partner of the Ministry of Education and Research of the Federal Republic of Germany. The goal to give you the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books:
The interactive AI Extended Books not only provide AI-optimized content in several languages based on data analysis but also allow you to ask individual questions and receive advice tailored to your personal interests. Each book contains detailed information and examples for your successful use of AI. You can utilize AI software for free, download e-courses, collaborate with workbooks, or engage with an active community. So you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and tangible.
Expertise and technical innovation go hand in hand, as we take the responsibility to deliver well-researched and informed content seriously, honoring the trust you place in us. Due to the unique combination of human expertise and innovation, we can publish works that meet your requirements in every aspect.
And furthermore, we want to offer you the opportunity to make your journey towards personal growth and success even more unforgettable. We understand that true change occurs not just in the mind but primarily through personal experiences and application. Therefore, we've conceptualized special success journey experiences tailored to each book for you. Be inspired to elevate your life to an entirely new level.
By purchasing the books, you can also do good: The publisher dedicates about 5 percent of book sales revenue to socially relevant or sustainable projects. We provide scholarships, support innovative ideas, and contribute to climate protection initiatives. Publisher Simone Janson is also a bestselling author and one of the top 10 influential German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media outlets such as WELT, Wirtschaftswoche, or ZEIT - more about her can be found, among other places, on Wikipedia.
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Book preview
Free Marketing! Advertise for Nothing - Simone Janson
Imprint
The German National Library lists this publication in the German National Bibliography; detailed bibliographic data are available on the Internet at https://dnb.dnb.de.
ISBN of the German eBook edition: 9783965963061
ISBN of the English eBook edition: 9783965963078
German website of the publisher: https://berufebilder.de
English website of the publisher: https://best-of-hr.com
Free Marketing! Advertise for Nothing
4th completely revised and extended edition, 10.01.2024
©2024 by Best of HR - Berufebilder.de®, a brand of Janson Pressgroup Print & Online
Published by Simone Janson
Duesseldorf, Germany
Concept, editing, graphic design & layout: Simone Janson
Cover design with Canva
eMail: publisher@best-of-hr.com
For your successful, fulfilling life, the information you truly need: State-funded publisher, awarded the Global Business Award as Publisher of the Year: Books, magazines, eCourses, data-driven AI services. Print and online publications, along with the latest technology, go hand in hand - with over 20 years of experience, partners such as the Federal Ministry of Education, customers like Samsung, DELL, Telekom, or universities. Behind it all is Simone Janson, a German Top10 blogger, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia.
All books are published in German and English. We take our responsibility to deliver well-researched and reliable information very seriously. Therefore, the publisher follows a dedicated concept for quality assurance and compilance, where the expertise of renowned experts goes hand in hand with the latest AI technology for information analysis and text optimization. If you have any further questions, you can read the corresponding chapter at the end of the book.
All works of the publishing house Best of HR - Berufebilder.de®, including their parts, are protected by copyright. Any use outside the narrow limits of the copyright law is not permitted without the consent of the publisher and the author. This applies in particular to the electronic or other reproduction, translation, distribution and making publicly available.
Introduction: Information, Experiences of Success, Inspiration - you'll find all that in this Book
Dear readers,
glad we could convince you of the 4th, significantly extended edition, like thousands of readers before. Because this book makes your success tangible: In the following pages, you will not only encounter expert knowledge, but also a wealth of practical tools and resources that can help you achieve your goals and realize your full potential.
Achieve Goals Interactively: Awards, Press Reviews, Customer Feedback
For its interactive concept, the publisher was not only awarded the Global Business Award as Publisher of the Year by Corporate Vision Magazine and supported by the Minister of State for Culture and Media of the Federal Republic of Germany, but also repeatedly recognized in renowned media such as ZEIT, Süddeutsche, personalmagazin, or the special magazine Personalführung. For example, the FAZ, one of the most influential Newspapers in Germany, attests to us good actionable tips
and customers like the Press and Information Office of the German Federal Government are enthusiastic. You can find many more reviews as well as information on free review copies at https://best-of-hr.com/press/.
Renowned experts from various fields - overview in the table of contents - have compiled their expertise and experiences to provide you with valuable insights and advice, practical and condensed. As a reader, you will also receive working materials as part of your book purchase, which you can download for free at https://best-of-hr.com/academy/. In addition, workbooks are available to help you reflect on the inspirations from this book.
All readers who are looking for individual solutions also have the opportunity to use the AI extensions and consulting tools free of charge within the framework of AI Extended Books, for which we usually charge a monthly subscription fee. Our interactive success advisors and other AI-supported tools are at your disposal to provide you with tailored advice and recommendations that are tailored to your individual needs. Use these tools to drive your success and achieve your personal goals.
In addition to this wealth of inspiration, we want you to experience and enjoy your success: As a reader of this book, you will have access to a variety of exclusive services that will help you live well and successfully according to your wishes: from inspiring reader trips, where you have the opportunity to discover new places and exchange ideas with like-minded people, to lifestyle products that are specifically tailored to your needs, we want to ensure that you make the most of this reading experience.
Your Benefit in concrete Terms: Content, Organization and Structure of the Book
Briefly and concretely this is your benefit from this book: You support certified climate protection projects, quickly receive compact information and checklists from experts as well as access to AI extensions and the possibility to individually live your inspirations as an experience. Because good advertising is undeniably important: Anyone who, as an employee, entrepreneur or self-employed person, wants to sell themselves or their product, no matter how ingenious, must first draw the customer's attention. This usually costs money, but there are also numerous advertising measures that do not cost anything. This includes, for example, the ability to use digital social media channels to increase your own visibility. Communication, strength of opinion and positioning are the magic words here. Nothing helps as much as brilliant rhetoric that arouses emotions and inspires other people. In general, the power of feelings is a weapon that should not be underestimated when it comes to convincing potential customers of your own product or brand. This book shows how to do it.
You will receive valuable resources through this unique publishing concept that will enhance your knowledge, stimulate your creativity, and make your personal and professional goals achievable. This allows you to discover new ways, expand your thinking, and improve your skills to experience success. You will receive concrete advice, proven methods, and strategies to overcome challenges and overcome obstacles. By providing specific action steps and practical guidance, you will learn how to define your goals and develop plans to progress step by step. The clear structure and our special, highly detailed table of contents support you in quickly finding the desired information and implementing it directly into practice.
This is not only contributed by the expert articles of renowned experts but also by numerous inspirations from successful managers, entrepreneurs, and other exciting personalities. Their stories and experiences serve as vivid examples of how challenges can be overcome and goals can be achieved. Through their inspiring narratives, you gain insights into proven strategies and practices that you can apply to your own situations. Different, and potentially contradictory, aspects of the topic are deliberately addressed. This allows you to examine, reflect on, and weigh the various pros and cons optimally. This ultimately enables you to gain different perspectives and improve your knowledge to develop a deeper understanding of complex topics and find innovative solutions.
Information as desired with Membership Discounts, eCourses, Workbooks, and custom, individual eBooks
Under the motto Information as desired, we also provide you with exactly the information you have been looking for. The book also includes an e-course with a worksheet for you to work through, which you can receive for free as a reader in our Academy at https://best-of-hr.com/academy/. You can find out how to access it in the book's conclusion.
Our Academy offers you the opportunity to continuously expand your knowledge and skills and engage with like-minded individuals. By participating in our online courses and interacting with experts and other learners, you can achieve your professional goals and advance your personal success. We believe that inspiring experiences