Affinity Marketing A Complete Guide - 2020 Edition

By Gerardus Blokdyk

What details do consumers want about the brand and category? How will your potential customers interact with your brand on different stages of the funnel? What needs do NOT fit with your audience, as the marketing team develops a value proposition for your organization? Where are prospects and customers getting stuck in developing a relationship with the brand? How can organizations be sure to design the right sensory mix in order to appeal to consumers locally?

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Affinity Marketing investments work better.

This Affinity Marketing All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth Affinity Marketing Self-Assessment. Featuring 2130 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Affinity Marketing improvements can be made.

In using the questions you will be better able to:

- diagnose Affinity Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in Affinity Marketing and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the Affinity Marketing Scorecard, you will develop a clear picture of which Affinity Marketing areas need attention.

Your purchase includes access details to the Affinity Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:

- The latest quick edition of the book in PDF

- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

- The Self-Assessment Excel Dashboard

- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

- In-depth and specific Affinity Marketing Checklists

- Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

• Language: English
• Publisher: 5STARCooks
• Release date: Sep 5, 2019
• ISBN: 9780655962366

Book preview

Affinity Marketing

Complete Self-Assessment Guide

The guidance in this Self-Assessment is based on Affinity Marketing best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.

Notice of rights

You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.

All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

The information in this book is distributed on an As Is basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

Copyright © by The Art of Service

http://theartofservice.com

[e-mail]

About The Art of Service

The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.

Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.

Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’

With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.

Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:

http://theartofservice.com

[e-mail]

Included Resources - how to access

Included with your purchase of the book is the Affinity Marketing Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.

How? Simply send an email to

[e-mail]

with this books’ title in the subject to get the Affinity Marketing Self Assessment Tool right away.

You will receive the following contents with New and Updated specific criteria:

•The latest quick edition of the book in PDF

•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...

•The Self-Assessment Excel Dashboard, and...

•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation

•In-depth specific Checklists covering the topic

•Project management checklists and templates to assist with implementation

INCLUDES LIFETIME SELF ASSESSMENT UPDATES

Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Get it now- you will be glad you did - do it now, before you forget.

Send an email to [e-mail] with this books’ title in the subject to get the Affinity Marketing Self Assessment Tool right away.

Purpose of this Self-Assessment

This Self-Assessment has been developed to improve understanding of the requirements and elements of Affinity Marketing, based on best practices and standards in business process architecture, design and quality management.

It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.

The criteria of requirements and elements of Affinity Marketing have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.

In this format, even with limited background knowledge of Affinity Marketing, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.

How to use the Self-Assessment

On the following pages are a series of questions to identify to what extent your Affinity Marketing initiative is complete in comparison to the requirements set in standards.

To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.

1 Strongly Disagree

2 Disagree

3 Neutral

4 Agree

5 Strongly Agree

Read the question and rate it with the following in front of mind:

‘In my belief,

the answer to this question is clearly defined’.

There are two ways in which you can choose to interpret this statement;

1.how aware are you that the answer to the question is clearly defined

2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.

A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.

After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Affinity Marketing Scorecard on the second next page of the Self-Assessment.

Your completed Affinity Marketing Scorecard will give you a clear presentation of which Affinity Marketing areas need attention.

Affinity Marketing

Scorecard Example

Example of how the finalized Scorecard can look like:

Affinity Marketing

Scorecard

Your Scores:

BEGINNING OF THE

SELF-ASSESSMENT:

Table of Contents

About The Art of Service11

Included Resources - how to access11

Purpose of this Self-Assessment13

How to use the Self-Assessment14

Affinity Marketing

Scorecard Example16

Affinity Marketing

Scorecard17

BEGINNING OF THE

SELF-ASSESSMENT:18

CRITERION #1: RECOGNIZE19

CRITERION #2: DEFINE:27

CRITERION #3: MEASURE:38

CRITERION #4: ANALYZE:45

CRITERION #5: IMPROVE:53

CRITERION #6: CONTROL:65

CRITERION #7: SUSTAIN:74

Affinity Marketing and Managing Projects, Criteria for Project Managers:131

1.0 Initiating Process Group: Affinity Marketing132

1.1 Project Charter: Affinity Marketing134

1.2 Stakeholder Register: Affinity Marketing136

1.3 Stakeholder Analysis Matrix: Affinity Marketing137

2.0 Planning Process Group: Affinity Marketing139

2.1 Project Management Plan: Affinity Marketing141

2.2 Scope Management Plan: Affinity Marketing143

2.3 Requirements Management Plan: Affinity Marketing145

2.4 Requirements Documentation: Affinity Marketing147

2.5 Requirements Traceability Matrix: Affinity Marketing149

2.6 Project Scope Statement: Affinity Marketing151

2.7 Assumption and Constraint Log: Affinity Marketing153

2.8 Work Breakdown Structure: Affinity Marketing155

2.9 WBS Dictionary: Affinity Marketing157

2.10 Schedule Management Plan: Affinity Marketing160

2.11 Activity List: Affinity Marketing162

2.12 Activity Attributes: Affinity Marketing164

2.13 Milestone List: Affinity Marketing166

2.14 Network Diagram: Affinity Marketing168

2.15 Activity Resource Requirements: Affinity Marketing170

2.16 Resource Breakdown Structure: Affinity Marketing172

2.17 Activity Duration Estimates: Affinity Marketing174

2.18 Duration Estimating Worksheet: Affinity Marketing176

2.19 Project Schedule: Affinity Marketing178

2.20 Cost Management Plan: Affinity Marketing180

2.21 Activity Cost Estimates: Affinity Marketing182

2.22 Cost Estimating Worksheet: Affinity Marketing184

2.23 Cost Baseline: Affinity Marketing186

2.24 Quality Management Plan: Affinity Marketing188

2.25 Quality Metrics: Affinity Marketing190

2.26 Process Improvement Plan: Affinity Marketing192

2.27 Responsibility Assignment Matrix: Affinity Marketing194

2.28 Roles and Responsibilities: Affinity Marketing196

2.29 Human Resource Management Plan: Affinity Marketing198

2.30 Communications Management Plan: Affinity Marketing200

2.31 Risk Management Plan: Affinity Marketing202

2.32 Risk Register: Affinity Marketing204

2.33 Probability and Impact Assessment: Affinity Marketing206

2.34 Probability and Impact Matrix: Affinity Marketing208

2.35 Risk Data Sheet: Affinity Marketing210

2.36 Procurement Management Plan: Affinity Marketing212

2.37 Source Selection Criteria: Affinity Marketing214

2.38 Stakeholder Management Plan: Affinity Marketing216

2.39 Change Management Plan: Affinity Marketing218

3.0 Executing Process Group: Affinity Marketing220

3.1 Team Member Status Report: Affinity Marketing222

3.2 Change Request: Affinity Marketing224

3.3 Change Log: Affinity Marketing226

3.4 Decision Log: Affinity Marketing228

3.5 Quality Audit: Affinity Marketing230

3.6 Team Directory: Affinity Marketing233

3.7 Team Operating Agreement: Affinity Marketing235

3.8 Team Performance Assessment: Affinity Marketing237

3.9 Team Member Performance Assessment: Affinity Marketing239

3.10 Issue Log: Affinity Marketing241

4.0 Monitoring and Controlling Process Group: Affinity Marketing243

4.1 Project Performance Report: Affinity Marketing245

4.2 Variance Analysis: Affinity Marketing247

4.3 Earned Value Status: Affinity Marketing249

4.4 Risk Audit: Affinity Marketing251

4.5 Contractor Status Report: Affinity Marketing253

4.6 Formal Acceptance: Affinity Marketing255

5.0 Closing Process Group: Affinity Marketing257

5.1 Procurement Audit: Affinity Marketing259

5.2 Contract Close-Out: Affinity Marketing261

5.3 Project or Phase Close-Out: Affinity Marketing263

5.4 Lessons Learned: Affinity Marketing265

Affinity Marketing and Managing Projects, Criteria for Project Managers:267

1.0 Initiating Process Group: Affinity Marketing268

1.1 Project Charter: Affinity Marketing270

1.2 Stakeholder Register: Affinity Marketing272

1.3 Stakeholder Analysis Matrix: Affinity Marketing273

2.0 Planning Process Group: Affinity Marketing275

2.1 Project Management Plan: Affinity Marketing277

2.2 Scope Management Plan: Affinity Marketing279

2.3 Requirements Management Plan: Affinity Marketing281

2.4 Requirements Documentation: Affinity Marketing283

2.5 Requirements Traceability Matrix: Affinity Marketing285

2.6 Project Scope Statement: Affinity Marketing287

2.7 Assumption and Constraint Log: Affinity Marketing289

2.8 Work Breakdown Structure: Affinity Marketing291

2.9 WBS Dictionary: Affinity Marketing293

2.10 Schedule Management Plan: Affinity Marketing295

2.11 Activity List: Affinity Marketing297

2.12 Activity Attributes: Affinity Marketing299

2.13 Milestone List: Affinity Marketing301

2.14 Network Diagram: Affinity Marketing303

2.15 Activity Resource Requirements: Affinity Marketing305

2.16 Resource Breakdown Structure: Affinity Marketing307

2.17 Activity Duration Estimates: Affinity Marketing309

2.18 Duration Estimating Worksheet: Affinity Marketing311

2.19 Project Schedule: Affinity Marketing313

2.20 Cost Management Plan: Affinity Marketing315

2.21 Activity Cost Estimates: Affinity Marketing317

2.22 Cost Estimating Worksheet: Affinity Marketing319

2.23 Cost Baseline: Affinity Marketing321

2.24 Quality Management Plan: Affinity Marketing323

2.25 Quality Metrics: Affinity Marketing325

2.26 Process Improvement Plan: Affinity Marketing327

2.27 Responsibility Assignment Matrix: Affinity Marketing329

2.28 Roles and Responsibilities: Affinity Marketing331

2.29 Human Resource Management Plan: Affinity Marketing333

2.30 Communications Management Plan: Affinity Marketing335

2.31 Risk Management Plan: Affinity Marketing337

2.32 Risk Register: Affinity Marketing339

2.33 Probability and Impact Assessment: Affinity Marketing341

2.34 Probability and Impact Matrix: Affinity Marketing343

2.35 Risk Data Sheet: Affinity Marketing345

2.36 Procurement Management Plan: Affinity Marketing347

2.37 Source Selection Criteria: Affinity Marketing349

2.38 Stakeholder Management Plan: Affinity Marketing351

2.39 Change Management Plan: Affinity Marketing353

3.0 Executing Process Group: Affinity Marketing355

3.1 Team Member Status Report: Affinity Marketing357

3.2 Change Request: Affinity Marketing359

3.3 Change Log: Affinity Marketing361

3.4 Decision Log: Affinity Marketing363

3.5 Quality Audit: Affinity Marketing365

3.6 Team Directory: Affinity Marketing367

3.7 Team Operating Agreement: Affinity Marketing369

3.8 Team Performance Assessment: Affinity Marketing371

3.9 Team Member Performance Assessment: Affinity Marketing373

3.10 Issue Log: Affinity Marketing375

4.0 Monitoring and Controlling Process Group: Affinity Marketing377

4.1 Project Performance Report: Affinity Marketing379

4.2 Variance Analysis: Affinity Marketing381

4.3 Earned Value Status: Affinity Marketing383

4.4 Risk Audit: Affinity Marketing385

4.5 Contractor Status Report: Affinity Marketing387

4.6 Formal Acceptance: Affinity Marketing389

5.0 Closing Process Group: Affinity Marketing391

5.1 Procurement Audit: Affinity Marketing393

5.2 Contract Close-Out: Affinity Marketing395

5.3 Project or Phase Close-Out: Affinity Marketing397

5.4 Lessons Learned: Affinity Marketing399

Index401

CRITERION #1: RECOGNIZE

INTENT: Be aware of the need for change. Recognize that there is an unfavorable variation, problem or symptom.

In my belief, the answer to this question is clearly defined:

5 Strongly Agree

4 Agree

3 Neutral

2 Disagree

1 Strongly Disagree

1. Do you need different information or graphics?

<--- Score

2. Who else hopes to benefit from it?

<--- Score

3. Does your brand need a buyer experience digital strategy to stay competitive?

<--- Score

4. Do you imagine a campaign that was designed to address your own core needs and how you