Unavailable
Unavailable
Unavailable
Ebook234 pages5 hours
Marketing Strategy For Hotel Business: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry
By Murniati - and Bawono Suryaning
Rating: 2 out of 5 stars
2/5
()
Currently unavailable
Currently unavailable
About this ebook
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances
Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances
Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
Unavailable
Related to Marketing Strategy For Hotel Business
Related ebooks
Hotel Marketing Strategies in the Digital Age: The Secret Of Improving Hotel Marketing Performance in the Tourism Industry Rating: 0 out of 5 stars0 ratingsRevenue Superstar!: The Simple Rules of Hotel Revenue Management Rating: 4 out of 5 stars4/5Digital Guest Experience: Tools to help hotels to manage and optimize the digital guest experience Rating: 0 out of 5 stars0 ratingsA Hotelier’S Mind: Setting Strategy for the Future Rating: 0 out of 5 stars0 ratingsMarketing: Traditional, Digital and Integrated Rating: 0 out of 5 stars0 ratingsDigital Marketing: Strategies for Online Success Rating: 3 out of 5 stars3/5Video Marketing for Marketers: Building Trust, Engagement, and Conversion on the Customer Journey Rating: 0 out of 5 stars0 ratingsMarketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan Rating: 5 out of 5 stars5/5Crm in Action: Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention Rating: 5 out of 5 stars5/5Digital Marketing Strategies For Your Business Rating: 0 out of 5 stars0 ratingsMarketing Management Rating: 4 out of 5 stars4/5Digital Marketing : An Overview Rating: 5 out of 5 stars5/5Dynamics of Marketing of Star Hotels, Products, & Services Rating: 0 out of 5 stars0 ratingsHospitality Branding Rating: 0 out of 5 stars0 ratingsLeadership Skills For Hotel Manager: Persuasion Skills Rating: 0 out of 5 stars0 ratingsHotel Pricing in a Social World: Driving Value in the Digital Economy Rating: 0 out of 5 stars0 ratingsMore Hotel Mogel: Essays in Hotel Marketing & Management Rating: 0 out of 5 stars0 ratingsHotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy Rating: 0 out of 5 stars0 ratingsYour Guide to Owning & Operating a Hospitality Property - Successfully Rating: 0 out of 5 stars0 ratingsRevenue 20/20: Back to Basics Rating: 0 out of 5 stars0 ratingsThe Master Hotel Manager Rating: 0 out of 5 stars0 ratingsHospitality and Tourism Management in Africa: Volume 1 Rating: 0 out of 5 stars0 ratingsThis is Revenue Management: How the Best Revenue Managers Create Massive Value Rating: 5 out of 5 stars5/5Certified Hotel Administrator A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsHospitality Management A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsPositioning Islamic Hotel Tourism: A New Perspective Rating: 0 out of 5 stars0 ratingsLow Cost Marketing Strategies For Hotels and Guest Houses Rating: 5 out of 5 stars5/5
Business For You
Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Productivity Hacks: 500+ Easy Ways to Accomplish More at Work--That Actually Work! Rating: 4 out of 5 stars4/5The Intelligent Investor, Rev. Ed: The Definitive Book on Value Investing Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Collaborating with the Enemy: How to Work with People You Don’t Agree with or Like or Trust Rating: 4 out of 5 stars4/5The Richest Man in Babylon: The most inspiring book on wealth ever written Rating: 5 out of 5 stars5/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5How To Pay Off Your Mortgage in 5 Years Rating: 4 out of 5 stars4/5How to Write a Grant: Become a Grant Writing Unicorn Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 4 out of 5 stars4/5Soundtracks: The Surprising Solution to Overthinking Rating: 5 out of 5 stars5/5Tools Of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers Rating: 4 out of 5 stars4/5Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5Leadership and Self-Deception: Getting out of the Box Rating: 4 out of 5 stars4/5Confessions of an Economic Hit Man, 3rd Edition Rating: 5 out of 5 stars5/5Summary of J.L. Collins's The Simple Path to Wealth Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5Capitalism and Freedom Rating: 4 out of 5 stars4/5Set for Life: An All-Out Approach to Early Financial Freedom Rating: 4 out of 5 stars4/5Financial Words You Should Know: Over 1,000 Essential Investment, Accounting, Real Estate, and Tax Words Rating: 4 out of 5 stars4/5Grant Writing For Dummies Rating: 5 out of 5 stars5/5Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition Rating: 4 out of 5 stars4/5Lying Rating: 4 out of 5 stars4/5Buy, Rehab, Rent, Refinance, Repeat: The BRRRR Rental Property Investment Strategy Made Simple Rating: 5 out of 5 stars5/5
Reviews for Marketing Strategy For Hotel Business
Rating: 2 out of 5 stars
2/5
1 rating0 reviews