Ebook272 pages4 hours
How To Write A Good Advertisement: A Short Course in Copywriting
Rating: 5 out of 5 stars
5/5
()
About this ebook
Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s "How to Win Friends and Influence People" made it a best-selling book in the 1930s.
"How to Write a Good Advertisement" is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more.
"How to Write a Good Advertisement" is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more.
Author
Victor O. Schwab
Victor O. Schwab was the one of most famous direct marketing copywriters of all time. His work for Dale Carnegie’s “How to Win Friends and Influence People” made it a best-selling book in the 1930s.
Related to How To Write A Good Advertisement
Related ebooks
Scientific Advertising with My Life in Advertising Rating: 0 out of 5 stars0 ratingsHow To Write A Good Advertisement: A Short Course In Copywriting Rating: 4 out of 5 stars4/5The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales Rating: 4 out of 5 stars4/5Cash Copy How To Offer Your Products And Services So Your Prospects Buy Them ... NOW! Rating: 0 out of 5 stars0 ratingsAdvertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5Write Great Ads: A Step-by-Step Approach Rating: 3 out of 5 stars3/5The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes! Rating: 3 out of 5 stars3/5Scientific Advertising Rating: 3 out of 5 stars3/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5The Ultimate Sales Letter 4Th Edition: Attract New Customers. Boost your Sales. Rating: 4 out of 5 stars4/5Killer Copywriting, How to Write Copy That Sells Rating: 0 out of 5 stars0 ratingsThe Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand Rating: 5 out of 5 stars5/5How to Write a Good Ad: A Short Course in Copywriting - Second Edition: Masters of Copywriting Rating: 0 out of 5 stars0 ratingsBadvertising: An Expose of Insipid, Insufferable, Ineffective Advertising Rating: 0 out of 5 stars0 ratingsDo It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Rating: 4 out of 5 stars4/5Money Making Marketing: Finding the people who need what you're selling and making sure they buy it. Rating: 0 out of 5 stars0 ratingsNo B.S. Trust Based Marketing: The Ultimate Guide to Creating Trust in an Understandibly Un-trusting World Rating: 5 out of 5 stars5/5Copywriting That Works! Rating: 0 out of 5 stars0 ratingsHow to Write magic Words that Sell: An Easy Guide to Attract Customers Rating: 0 out of 5 stars0 ratingsThe Wizard of Ads (Review and Analysis of Williams' Book) Rating: 0 out of 5 stars0 ratingsBeginner's Guide to Information Marketing: Your First PDF Report Rating: 2 out of 5 stars2/5How to Write Sales Letters and Email Rating: 5 out of 5 stars5/5Start & Run a Copywriting Business Rating: 5 out of 5 stars5/5
Marketing For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5Find Your Red Thread Rating: 5 out of 5 stars5/5Summary of Derral Eves's The YouTube Formula Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Social Media Success for Every Brand: The Five Pillars That Turn Posts into Profits Rating: 0 out of 5 stars0 ratings
Reviews for How To Write A Good Advertisement
Rating: 5 out of 5 stars
5/5
1 rating0 reviews
Book preview
How To Write A Good Advertisement - Victor O. Schwab
2^ book_preview_excerpt.html |rH`&f#Jݞ{f[%D[EHl k}}}y='3 2I U'Of6{o.uvw\-ym6yqZ.>,V/߬ouY]dw5ujΞ?fxm;upk!x˕?f_>~^ʐy{,yUvFS*ƻ"/lE.v>{)@>e:~qugpZh0eӇ̵]W>2Rde".{ӴG>η
ٲg4\{2Pq"[<6/q6\=g)N-4{IÇ}ՃgXn'ߗ}oOwe.7`@sY:|tdAgWׯ/LODwxxsu'BMWKg\$lt%).6~{-cWEV{^sxȦU'-UV>,~Y$Y%Eً}Ur%i~ݕ]峗~~!"zaE4jΗR%b[Sl:,VԷ3պs#zwvBQms!.!wq\Lu^ξZlia_d]N0h.f٥wWl4s{֛]U_q]CCEs4FfCn0T(t)u7%vY-F.O0
#(}`!4y钽 ޠsG)81"<차&QBa֞T0hbqzl~O#,Tb>gMH:×[J⪎a0~G.f-6tjr=:ϓE1
5"*ōyrR"[١4Tt|49{ /D'>3%wu? :DiB۾i)WݦfuKuk(z,N!rnGcY2g6qAœ]~m8`Ǫ
=>fTMh>*43=VpDX[S
qĺ0AF)I/|S9;{w]6,ƃ[Fop[_UQ*}ıV/^rhi4k|~Hq(tV U~۔_&{P~S6t%?7\[38qZ N2ADαE+n}:$Nַ8>mXcւյF2ŚcƋ䴏"fEwPQw
V5ԧ
E?8/|PYNfi6a)3捘J'`<<
\lj
0ܞzut %[@Sjڽ\æh'eidwQϨw ''5uZ8}2ƨ偮._Vi#'
!R8ۓ!멖bg Д9v- il4Wnþ:b*3g)
yƥLt@]*1(*gǥ0.t ˍ%jj{ U[ө
jusM#8(P-|HCLO2cr*OpzJ|xFAnT
7WQ{j!Y\\C8hz
1L> p{v]bB?e+/QoE0'N 0mD/6;T 4 iV\^4nǦ1_=Ts1qJ`'D;^3$g(;CP=%ǁumE
PN4氿3GphkZƢ≐KA]۫
4yGu9͕:`k״FqHz
DqfdYRn1щly+{0{2"UTփHhs/`
+FBhG.
UAѱ<{x]\@h%TAK&do]eo0YQy (ne-0vYAͫ8 '>om
;gWظi)4Hh#Ƈû40Ny6#?!>ǚ9 S+dv Co ?tXy4#yD<~ (%e")m6|9:jbR܇PBHqS| .Y%SPv.5SZS:Id?}Ծ0-.9hYC.\vaژȲ_ݙ/&