Maximize Your Book Sales With Data Analysis: The Cure for Authorship Analysis Paralysis

By Mike Kowis and Sharon C. Jenkins

HOW DO I MAXIMIZE MY BOOK MARKETING EFFORTS?

HOW DO I AVOID AUTHORSHIP ANALYSIS PARALYSIS BEFORE IT STARTS?

Have you ever asked yourself these questions? If so, this is the perfect e-book for you! In this concise and practical guide for indie authors, Mike Kowis, Esq., and Sharon C. Jenkins share their tips for maximizing your book marketing efforts and avoiding the dreaded authorship analysis paralysis. In this handy guide, you will learn:

• What is authorship and why is it important?
• How do I find and use my sales data to improve future marketing campaigns?
• How do I conquer authorship analysis paralysis?

Get a copy today so you can MAXIMIZE YOUR BOOK SALES!

MIKE KOWIS, Esq., is a corporate tax attorney, college instructor, speaker, and award-winning author. During the two-month process of self-publishing his first book, Engaging College Students: A Fun and Edgy Guide for Professors, Mike took careful notes on each step and later wrote 14 Steps to Self-Publishing a Book to help other aspiring authors realize their dream of self-publishing. Mike holds a bachelor's degree and two law degrees, including an advanced law degree from Georgetown University Law Center. He lives in Texas with his beautiful wife, Jessica, their two rambunctious children, and two sweet but noisy dogs.

SHARON C. JENKINS is the owner of The Master Communicator's Writing Services (TMCWS). TMCWS provides writing, editing, publishing, marketing support, and coaching services to small businesses, nonprofits, and authors. TMCWS has provided services to clients nationwide for the last seven years, and she is recognized for her fierce love for all things literary.

Sharon is also a best-selling and award-winning author, a blogger, and a radio talk show host on Author Central Station on Afrovibes Radio. She is an Army veteran, has a post-graduate degree from Oral Roberts University, and is a proud grandmother of five adorable grandchildren.

• Language: English
• Publisher: Lecture PRO Publishing
• Release date: Aug 29, 2018
• ISBN: 9780997994681

Book preview

INTRODUCTION

Almost anyone can be an author; the business is to collect money and fame from this state of being.

—A. A. Milne, Not That It Matters

What Is Authorship and Why Is It Important?

Once you finished the writing and publishing process, your next question was probably, What’s next? Writing a book is so much more than producing a finished product. Someone has to purchase it, read it, and like it. But they must first know that it exists, and getting your book discovered by its target audience and sold requires the author to put in additional work. Once the shock wears off that there’s so much more to writing a successful book than actually crafting a story or sharing your expertise, you must become a master of authorship. Authorship means the occupation of writing, and the word occupation implies that you’ve got to roll up your sleeves and get to work.

The scope of authorship includes being responsible for the stewardship of the created work. It’s your baby because you created it. In order to see it reach full maturity, you have to embrace your newfound responsibility to ensure its success. As a self-published author, that responsibility extends to the editing, publishing, marketing, book sales, project management, etc. That’s the first purpose of this e-book—to help you measure the results of your hard work and use that data to improve future sales. We’ll cover this topic in Chapter 1 below.

What Is Authorship Analysis Paralysis?

Have you ever experienced writer’s block? Most writers have experienced it at least once. Sometimes it lasts for a day and other times it can turn into months. You just sit there staring at the screen and nothing comes to mind. When you finally get