The Self-Publishing Guru: Book Marketing Resources for New Authors

By The Book Marketer

Do you want a career as a successful author?

You may have worked out how to get your book published for free and launch it on the world’s biggest retailer platforms — but you still need to make people buy it. Which is not always so easy! There are a million blog posts recommending the latest book marketing tips and tricks, but where do you start? How do you find the real book marketing secrets?
The Self-Publishing Guru is a list of must-have tools for new authors. As established authors, we offer you the benefit of our experience in sharing the most efficient and cost-effective resources to develop your author platform. Not everyone can afford a publicist and self-publishing on a budget is a reality for most new authors. We hope this free self-publishing guide will help you.

Start developing your self-publishing empire with this list of the most effective resources available to authors.

• Language: English
• Publisher: Publishdrive
• Release date: Nov 7, 2021

Book preview

Introduction

Hello and welcome to the Book Marketers’ resource guide. The Book Marketer is a hub for a network of established authors, skilled book promoters, publishers, copy-editors, designers and social media experts who have come together to support new authors. We run training and online zoom coaching sessions to help writers understand the world of self-publishing, organise their book launches, marketing strategies, and develop their author platforms. This is a list of useful tools and services we have used as authors, and found very helpful with the time-consuming art of selling books. Book publishing is very competitive. It is said that, most years, 98 per cent of the books published sell 5,000 copies or less. We need to get our marketing skills up to the point where we move into that top 2 per cent. You’re going to have to find your audience and let them know your book will either entertain, inform or solve their problems. The potential to earn more money is far greater as an indie author, given that royalties from online bookstores are in the region of 70 per cent compared to around 7.5 per cent from traditional publishers. Another benefit is that your self-published work will not be taken out of print. Traditional publishers will often pulp your books if you aren’t showing a profit after 12 months. The indie author can continue to develop her marketing skills for the rest of their career.

However, with the freedom of self-publishing comes the responsibility to establish your author platform and market your books. It is up to you to write your novel, edit it, proofread it, format it, develop your author