How To Reach Influencers: To Promote Your Self-Published Book

By The Book Marketer

Ready to sell more books? Reach out to influencers and get that exposure you need!

Influencers are an excellent way to get a lot of exposure for your book. There are many ways for authors to reach out to influential people and get their books promoted. This book will show the tops and tricks to reach the people who have a lot of clout in the world of online book promotion. Using social media platforms like Twitter, Instagram or Tik Tok can get your books seen by an audience of hungry readers.

We look at the most effective influencer networking sites available and bring you insights from influencers and a social media growth coach on how you can build your own influence!

Find your perfect influencer and send them a pitch today!

• Language: English
• Publisher: Rocket Muse Publishing
• Release date: Aug 28, 2022

Book preview

How To Reach Influencers:

To Promote Your Self-Published Book

The Book Marketer

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With over a billion users, TikTok is fast becoming an amazing way to reach an army of hungry readers! The hashtag #booktokers gets millions of viewers and

authors are building up audiences in the hundreds of thousands exposing their books to a vast new audience.

Click here to join our newsletter and get our Free eBook on How to Promote Your Book on TikTok

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(Don’t worry, you won’t need to film yourself falling over or dancing! We never spam and only post out book marketing tips and tricks to help you sell more books.)

Contents

1. Introduction

2. How effective are book influencers at selling books?

3. Influencer marketing trends

4. How can authors use influencers?

5. How to find your ideal Influencer and so much more.

6. Are you suffering from fake Influencer syndrome?

7. How do you pitch to a influencer?

8. Influencer networking platforms

9. Working out your costs

10. How to Track ROI?

11. Social media design and analytical tools

12. Influencer Interviews

13. Social media consultant 101

14. How to establish yourself as an influencer

15. Conclusion

16. Influencer outreach email strategy

17. Book Influencer resources

A Message from the Authors

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Copyright & Disclaimer

Chapter 1

Introduction

It’s a good idea with these kinds of books to start by setting expectations. I’ll go out on a limb and presume you are an author who would like a very popular person to wax lyrical about your book and make you a bestseller? No worries, we’ve got you covered. Well almost… if you put the work in we recommend, and your book is of a decent quality, then… Anything is possible. What this book aims to do is to get you clear on what to expect from engaging with book reviewers in whatever form they take. We explain how to find them, how to engage them and more importantly, what they expect from you. We also interview different book influencers to give you an idea of what they look for and what motivates them about reviewing books. We also dedicate some time to how you can grow your influence and talk to the amazing social media growth consultant Jenny Singer.

Prior to the onset of digital marketing, booksellers, libraries, reviewers, and critics were the traditional gatekeepers of influence in the publishing industry. Getting reviews in both the literary and popular press was necessary to catch people's attention. That was far from easy, especially for self-publishers. The Internet has changed many things. People are growing increasingly tired of the inauthenticity of traditional advertising and seek more personalised and meaningful connections. But when your ideal readers are buried in a constant stream of advertising, how do you stand out? Influencer marketing has levelled the playing field and given authors a vast opportunity to promote themselves. This is especially relevant for new authors that may not be able to afford to join the 'pay to play' game of advertising.

So who are these influencers?

Simply put, an influencer is a person who possesses both authority and popularity within a particular field. They could be a blogger, a social media personality, someone who runs a popular podcast or even someone with a very engaged email list. The point is, the things these influencers say, like, and recommend tend to garner a lot of attention from their devoted followers. They are able to inspire and encourage their community with their opinions; in other words, they have the trust and attention of their audiences. The amount of digital noise and clutter in our everyday lives is overwhelming. It is understandable that one simple method to filter through all of that clutter is to pay attention to the suggestions of people you can relate to and speak your language. The best Influencers have managed to establish both the trust and attention of their audience, two currencies that are extremely valuable in today's competitive world of marketing.

There are three main types of influencers: personal, social media, and traditional. Personal influencers are people who have influence over others due to their credibility and experience. They typically work with companies to promote their products or services. Social media influencers are people who have a lot of followers on sites like TikTok, Instagram and Facebook. They use their platform to share advice, ideas, and information. Traditional influencers are people who have a lot of power or authority in a particular field. They can support people by giving endorsements for products or services. Influencers can also be categorised in terms of how large their followings are. Nano influencers are those with the smallest amount of followers, normally between 100 and 10,000 followers. They can be helpful for authors because they typically have a high amount of engagement with their followers. A micro influencer is a person who has between 10, 000 and 100,000 followers. Macro influencers often have over 100,000. They can be very attractive for larger companies because they have a big target audience. Influencers that have over 100K followers have obviously found an effective niche and learnt to connect with their audience in a meaningful way. Once we find the influencers that serve our niche, this is a lesson we can in turn learn from them. Anyone with over 500,000 to 1 million followers and above and generally referred to as mega influencers.

According to research by TapInfluence and Nielsen Catalina Solutions, influencer marketing has a return on investment (ROI) that is 11 times greater than that of conventional strategies. It makes sense that businesses are so interested in working with influencers and are frequently prepared to spend astronomical sums for a mention. However, not everyone has the resources to advertise their company online by working with celebrities like Kim Kardashian. Fortunately, not everyone needs to. How we poor self-publishing authors get a shoe in the door is what this book aims to help you with. We will break down our content into a series of steps that give you the best chance of getting clear on your influencer marketing strategy. Here is an overview of what we will be looking at:

How to carry out effective research.

The importance of your author branding.

Tips to learn about your genre.

Getting clear on your campaign goals.

Finding and reaching out to appropriate Influencers.

Ideas for campaigns you can run.

Measuring your campaign effectiveness and return on investment.

With over five thousand books being published daily on the Kindle store alone, social proof is fast becoming one of the most vital currencies that can impact book sales and quickly grow your author platform. Finding popular book influencers that like books in your genre and convincing them to review your novel can be an effective way to reach new readers, grow your email list and sell more books. That is our motivation for writing this book. We are not trying to sell you the vision that an author can hire an influencer as