Selling Books in Our Challenging New World

By Laurence O'Bryan

This guide is for all writers looking to make more money from their writing in difficult times.

The author has been working in marketing for over thirty years. Since 2013 he has been running BooksGoSocial, a book promotion business that has helped over 10,000 authors.
Chapters include:

* 5 Essential Pieces of Advice You Need to Hear Before You Publish
* How Book Selling Really Works
* 7 Traits of the Social Writer
* Developing an Author Social Media Plan
* The Four Free Tools of Social Media Success for Writers
* Online Content Creation Strategies for Writers
* How to Build Loyalty Among Your Readers Online
* 7 More Reasons for Writers to Use Social Media
* Tactics for Promotional Tweets for the New Twitter
* Achieve Your Dreams with Your Writer’s Blog
* 8 Must Do Upgrades for Your Websites for the Holidays
* Extending Stories Online
* 4 Harsh Truths & A Spiral Plan That Will Help You Sell More Books
* 5 Truly Horrible Mistakes Self-Published Authors Make
* A Perfect Book Page in 5 minutes!
* Fast Track Guide to Fixing Your Book Description
* What is the Best Price for an eBook/Kindle book?
* The Things to Get Right When You Start Using Amazon Ads
* 6 Ways You Are Destroying Your Chances of Finding Readers
* I’m Sorry Book Marketing is So Hard
* Selling Books in the Time of Coronavirus
* A Relevance Score Formula for Your Book

Get it now. You have nothing to lose!

• Language: English
• Publisher: Laurence O'Bryan
• Release date: Jun 18, 2020
• ISBN: 9780463298183

Laurence O'Bryan

My roots go back to a small estate deep in the Mountains of Mourne, near the Silent Valley, in County Down, Northern Ireland.I went to school in Dublin, drank way too much, studied English and history, then business, then IT at Oxford University. While a student, I worked as a kitchen porter in a club near the Bank of England. Later I worked in IT marketing for 25 years, much of that time in London.The Istanbul Puzzle was my first published novel (HarperCollins Jan, 2012,) The Jerusalem Puzzle was my second, The Manhattan Puzzle my third with HarperCollins. I then self-published The Nuremberg Puzzle and The Cairo Puzzle to complete the series.In 2007 I won the Outstanding Novel Submitted award at the Southern California writer’s conference. The Istanbul Puzzle was also shortlisted for Irish Crime Novel of 2012.I have also self-published three novels in a historical novel series, A Dangerous Emperor.I founded the International Dublin Writers Festival in 2015. I also help promote and support other writers through BooksGoSocial, a book promotion business I founded in 2013.I still enjoy looking at the stars and listening to the stories of strangers..

Book preview

Selling Books

In Our

Challenging New World

Including

"Relevance Score"

Boosting Options for Your Book

Laurence O’Bryan

#PublishingReinvented

Selling Books in Our Challenging New World

Copyright © 2020 Laurence O’Bryan.

All Rights Reserved.

Contact the author for all excerpt permissions:

@LPOBryan

Cover Artist: Mirna Gilman

WARNING: The unauthorized reproduction or distribution of this copyrighted work is illegal. No part of this book may be used or reproduced electronically or in print without written permission, except in the case of brief quotations embodied in reviews.

Contents

Introduction

Chapter One—5 Essential Pieces of Advice You Need to Hear Before You Publish

Chapter Two—How Book Selling Really Works

Chapter Three—7 Traits of the Social Writer

Chapter Four—Developing an Author Social Media Plan

Chapter Five—The Four Free Tools of Social Media Success for Writers

Chapter Six—Online Content Creation Strategies for Writers

Chapter Seven—How to Build Loyalty Among Your Readers Online

Chapter Eight—7 More Reasons for Writers to Use Social Media

Chapter Nine—Tactics for Promotional Tweets for the New Twitter

Chapter Ten—Achieve Your Dreams with Your Writer’s Blog

Chapter Eleven—8 Must Do Upgrades for Your Websites

Chapter Twelve—Extending Stories Online

Chapter Thirteen—Harsh Truths

Chapter Fourteen—Truly Horrible Mistakes Self-Published Authors Make

Chapter Fifteen—A Perfect Book Page

Chapter Sixteen—Fast Track Guide to Fixing Your Book Description

Chapter Seventeen—What is the Best Price for an eBook?

Chapter Eighteen—The Things to Watch Out For If You Are Tempted to do Ads

Chapter Nineteen—6 Ways You Are Destroying Your Chances of Finding Readers

Chapter Twenty—Book Marketing is Hard

Chapter Twenty-One—Selling Books in the Time of Coronavirus

Chapter Twenty-Two—A Relevance Score Formula for Your Book

Conclusion

Introduction

This book provides a summary of the latest thinking in the currently critical areas of online book promotion - the easiest way to sell books in any crisis.

Please dip into the subjects that most interest you and come back for the rest when you can. By focusing on one area at a time, you will build a deep knowledge of what it takes to succeed in book marketing in difficult times.

If you are daunted by the range of things we need to do as an author these days, please implement the suggestions in each section slowly. Each section can be read in a few minutes, but implementing what is suggested will take longer.

Once you have read the entire book, you will have almost everything you need to succeed, except your own book of course. That is in your hands.

Laurence O’Bryan

Founder: BooksGoSocial.com

Founder: The International Dublin Writers’ Festival

Chapter One.

5 Essential Pieces of Advice You Need to Hear Before You Publish

So you know you want to succeed as a writer. You have something to say, and you want to get the word out about your book.

There are a lot of things you need to take into account if you want to publish successfully, especially if you’re doing it by yourself or with a smaller publisher.

At BooksGoSocial, the author marketing agency I founded, we asked over 1,000 independent and self-published authors what they would do differently now they’ve had their book (or books) published. We received over 500 responses. We compiled the responses to summarise the essential pieces of advice other authors suggest you might need to consider in advance of publication:

1. Editing is Very Important

This came up again and again and again. You may think you’ve mastered spelling and grammar, or believe Spellcheck will save you, but you cannot trust yourself to know when something is as good as it can be.

Paid editing is essential, not just in terms of proofreading, but also to make sure your book flows, has pace, and makes sense!

The comments in italics below are directly taken from author responses:

I will continue to go the self-publishing route for my second one, but I will hire an editor to work on the text. There are passages that could have been deleted or reworked.

Beware of hiring so-called ‘qualified’ friends to edit your book.

If you can’t afford an editor, there are a few different options to help, as outlined by one author:

Get a physical proof copy first and check it thoroughly. Keep getting them until you have got your book as best you can. Put it through the BooksGoSocial editing process. Only then publish the book.

2. Marketing can’t be avoided!

It isn’t enough to just write a