Rabid, Recurring Fans: A 6-Step Guide to Building a Profitable List of Super-Customers

By JL Publishing LLC

Rabid, Recurring Fans: A 6-Step Guide to Building a Profitable List of Super-Customers

• Language: English
• Publisher: JL Publishing LLC
• Release date: Mar 20, 2016
• ISBN: 9781941169094

Book preview

Rabid, Recurring Fans: A 6-Step Guide to Building a Profitable List of Super-Customers

by Jeremy Hendon

All rights reserved. This work may not be reproduced or distributed - in whole or in part - by any means or in any form, electronic or otherwise, or stored in a database or other retrieval system, without the express, written permission of J&L Publishing LLC.

TABLE OF CONTENTS

Introduction: The Proven Formula for Growing and Automating Your Business

The Best Way to Use this Guide

How Building a List Benefits Your Business

The Right Way to Think About Growing a List

The INVITE Framework

STEP #1: IDEAL CUSTOMER/CLIENT

STEP #2: NEED (OR DESIRE)

STEP #3: VISIBILITY

STEP #4: IRRESISTABLE OFFER

STEP #5: TRUST

STEP #6: EXCITEMENT

HOW TO CREATE AN AMAZING LEAD MAGNET

Lead Magnet Essential #1: Get Super-Specific

Lead Magnet Essential #2: Give Immediate Value

Lead Magnet Essential #3: Give Them Exactly What They Want

Lead Magnet Essential #4: Create an Amazing Experience

Bonus Tip: Spy on Your Competitors

TYPES AND EXAMPLES OF LEAD MAGNETS

Lead Magnet Type #1: Ebook/Report

Lead Magnet Type #2: Cheat Sheet or Swipe File

Lead Magnet Type #3: List of Tools/Resources

Lead Magnet Type #4: Free Trial

Lead Magnet Type #5: Coupon

Lead Magnet Type #6: Quiz

Lead Magnet Type #7: Free Consultation

Lead Magnet Type #8: Checklist

Lead Magnet Type #9: Webinar

Lead Magnet Type #10: Case Study

Lead Magnet Type #11: Free Course

Lead Magnet Type #12: Tool/Evaluation

Lead Magnet Type #13: Giveaway

Lead Magnet Type #14: Content Upgrade

OPTIMIZING YOUR SITE FOR OPT-INS

How to Set Up Your Website for More Opt-ins

Effectively Displaying Opt-In Forms on Your Site

Opt-In Key #1: Headline

Opt-In Key #2: Call to Action

Where to Place Opt-Ins on Your Site

Final Notes + Additional Gift

Introduction: The Proven Formula for Growing and Automating Your Business

In order to exponentially grow your business, you must efficiently find fans and turn them into customers.  And you must do it without spending a fortune.

The best way to do that is to follow a simple process:

Build a list of potential customers;

Provide immense value to those potential customers;

Offer a product or service that solves a pressing need of your potential customers.

The process is simple in theory.  Of course, it’s not always as easy in practice.

But it’s not just theory.  I’ve built multiple profitable companies in this way.  And I’ve worked with many other entrepreneurs who have done the same.  I’ve also made a lot of mistakes along the way, and one of the worst is not focusing on building a list.

I wouldn’t be writing this book if I didn’t know first and second-hand that this process works in practice.

But it all starts with building a list of potential customers.  Having a great product or service is critical, but it won’t get you anywhere if you can’t find potential customers and convince them that your product or service will solve their problem.

So while this guide won’t necessarily show you how to create the perfect product or service, it will show you how to build a great list.

I would be remiss if I didn’t also let you know about the opt-in I currently have on my own website, a Special Guide on the 8 Tips and Tools I Used to Grow My List to 100,000 Subscribers, and you can download it by clicking that link.

Download this free ebook here:

http://jeremyhendon.com/list-100000

The Best Way to Use this Book

This book will show you exactly how to build a profitable list of super-fans that will make business easy and fun for you.

But every business and every situation is a little bit different.

For that reason, I’ll give you examples of what has worked for me and for other businesses, but mostly, I’ll show you the principles behind why things have worked.  That way, you can take those principles and apply them to your own business in a way that makes sense. 

This means that you’ll need to do a little bit of