Direct Sales Unleashed

By Joe Solari

Worried that a change in the market will crash your author business? Discover the path from vulnerable midlister to invincible bestseller.

Are you dreading Amazon's next rule change? Have you taken course after course only to see your sales remain stubbornly flat? After training hundreds of indies and running the back offices for multiple six-figure authors, author Joe Solari knows how to future-proof your business. For the first time, he's sharing how to turn your business rollercoaster into a smooth upward ride for the rest of your career.

Direct Sales Unleashed is the how-to guide for transforming readers into customers. By learning how to build a direct-sales platform, you'll weather uncontrollable changes in the publishing landscape, insulating yourself and growing your bottom line in the process. Insightful, straightforward, and focused on methodology, Solari's book uncovers exactly how to set up a direct platform for book sales.

In Direct Sales Unleashed, you'll discover:

- Why readers serve as the only metric that matters to your business

- How to give customers exactly what they want and why they'll reward you for it

- How to develop strong relationships with the readers who matter most

- How to protect your business against sudden changes in the market so you keep selling no matter what

- How to create a direct-sales platform that maximizes your income… and much, much more!

Direct Sales Unleashed is the easy-to-understand guide you need to permanently sustain your writing revenue. If you want to increase reader loyalty, maximize your income, and declare your business independence, then you'll love Joe Solari's intuitive resource.

Buy Direct Sales Unleashed to empower your author business today!

• Language: English
• Publisher: Joe Solari
• Release date: Aug 6, 2018
• ISBN: 9781386152873

Book preview

Direct Sales Unleashed

Direct Sales Unleashed

Why your fans want to buy direct and how to do it

Joe Solari

Claymore Ulfberht & Xiphos LLC

Contents

Resources

Introduction

Why Sell Direct?

Where Do You Start?

Direct Sales Marketing and Advertising

The Downside of Direct Selling

Technical Requirements for Direct Selling

What’s Next?

Super Charge Your Fanbase

The Business Owner’s Compendium

About the Author

Afterword

To you

For committing to making your dreams a reality.

For trying so hard.

For getting back up when you get knocked down.

While our paths may be different we are all walking together.

Edited by Adriana Jenson

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Copyright © 2018 by Joe Solari

All rights reserved.

No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except for the use of brief quotations in a book review.

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Resources

This page includes a few free resources to help indie publishers with the business side of writing.

Author Cheat Sheet

Created to help authors determine what they need to do for their business based on the level of income from selling books. Having the right structures in place can reduce liability and save taxes, knowing when is best to set up these structures for your publishing business will keep you from having added costs that are unnecessary for your revenue level.

Cheat Sheet Access

AUTHOR ASSESSMENT COURSE

This free assessment is the next step from the cheat sheet and helps with some on line education

Click here to get access

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Indieauthoralchemy.com is a website with online classes and education related to building wealth from the writing. The BizOps Bootcamp is a course designed to set up a business charter and proper tax structure to reduce liability and taxes.

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middle-marketplace.com is a website where I sell my non-fiction books for business operations, marketing and sales.

Introduction

Do you have a direct to consumer strategy?

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Have you thought of selling your books directly to your readers?

Perhaps you already sell wide but are curious about the concept of selling books directly to your fans. In a recent earnings call Disney’s CEO said We continue to move full steam ahead on our direct to consumer strategy. This is a company that understands the power of content and they are working hard to eliminate all the layers between them and the customer. I suggest your follow suit.

This book provides you with an introduction to direct sales and marketing strategies, so you can take your writing business to the next level. The nest step to unleashing potential of your intellectual property.

Why listen to me?

My name is Joe Solari and I am a writer of fiction and non-fiction. You may have seen me at the 20 Books to 50k Conference in Las Vegas or at