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    Strangers To Superfans: A Marketing Guide to The Reader Journey: Let's Get Publishing, #2
    Strangers To Superfans: A Marketing Guide to The Reader Journey: Let's Get Publishing, #2
    Strangers To Superfans: A Marketing Guide to The Reader Journey: Let's Get Publishing, #2
    Ebook129 pages2 hours

    Strangers To Superfans: A Marketing Guide to The Reader Journey: Let's Get Publishing, #2

    By David Gaughran

    5/5

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    About this ebook

    From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.

     

    *Learn the five stages in the Reader Journey.
    *Identify where your blockages are and how to fix them.
    *Optimize each stage to increase conversion.
    *Boost sales by making the process more frictionless.
    *Build an army of passionate readers who do the selling for you.

     

    It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends.

     

    The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

    LanguageEnglish
    PublisherDavid Gaughran
    Release dateJul 29, 2020
    ISBN9781386758822
    Strangers To Superfans: A Marketing Guide to The Reader Journey: Let's Get Publishing, #2

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    • 5/5
      Fabulous book, even better than I expected. I liked that Gaughran not only explained everything very well and with good detail, but that he also laid out a plan of attack. I feel like I have a much better idea of where to start.

    Book preview

    Strangers To Superfans - David Gaughran

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