#PodcastersForJustice Bestselling author and award-winning social psychologist, Ron Friedman, spoke to me about how remarkable artists and writers reverse engineer breakouts, and his new book Decoding Greatness. Ron is an expert on human motivation and founder of ignite80, a consulting firm that crunches data in neuroscience, human physiology, and behavioral economics to "...help smart leaders build extraordinary workplaces." His latest work of non-fiction is the bestseller, Decoding Greatness: How the Best in the World Reverse Engineer Success described as "...a game-changing approach to mastering new skills and succeeding faster." New York Times bestselling author of Deep Work, Cal Newport, said of the book, "Read this book if you want to upgrade from working hard to actually producing results that matter." Accounts of Ron's research have appeared on NPR, in major newspapers, including The New York Times, The Washington Post, The Boston Globe, The Guardian, and magazines such as Harvard Business Review and Psychology Today. Stay calm and write on ... And Stay Tuned: I’m cooking up some extras for fans of the show in the coming weeks you won’t want to miss including the option to have episodes, extras, and added insights delivered straight to your inbox, and maybe even some Writer Files merch on the way. If you’re a fan of The Writer Files, please "Follow" us to automatically see new interviews. In this file Ron Friedman and I discussed: How copying can make you more creative or help you out of a rut Vonnegut’s six basic story structures Hidden patterns in great writing of any genre How to avoid the "uncanny valley" of novelty Why you need to create a private museum of inspiration And more! Show Notes: RonFriedmanPhD.com DecodingGreatnessBook.com Decoding Greatness: How the Best in the World Reverse Engineer Success by Ron Friedman [Amazon] ignite80.com On Writing by Stephen King [Amazon] Story by Robert McKee [Amazon] Ron Friedman on Facebook Ron Friedman on Twitter Kelton Reid on Twitter