Audience Research: An Introduction to A Series of Business Execution Plans Top Business Strategy for Entrepreneurs, #2
By Sanusi A. L.
5/5
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Currently unavailable
Currently unavailable
About this ebook
One big mistake rookie marketers make is trying to market to everyone and anyone. I get the logic, you think that by targeting everyone you'll make more sales.
But in fact, the opposite is true. As by trying to cater to everyone you end up appealing to no one specific person.
And here's the thing: People don't want generic, tailored to all, marketing, especially online. Every single one of us thinks we're a special little snowflake that has individual needs and unique problems.
We don't want to think our problems are shared by the masses and can be solved by common solutions. We believe we need a unique solution.
So this book, "Audience Research" teaches you step by step EXACTLY how to find your target audience. It also teach you how to speak directly to your audience via your content and marketing.
Most importantly, this book teaches you how to stay motivated, stay focused, and take action daily so that you will achieve even your wildest dreams!
Sanusi A. L.
Sanusi Ajibola Lawal is a veteran of creating and managing digital content to promote and build relationships for organizations and individuals. She is the author of several bestselling business books and co-author of the best-selling books on content marketing. She is the Chief Content Officer of "Top Marketing Profs"; a LinkedIn Influencer; a keynote speaker, mom, and writer.
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Reviews for Audience Research
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- Rating: 5 out of 5 stars5/5The book is worth its weight in gold. If this is your first time to do audience research studies, you will be so glad you bought the book!