Summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
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Made to Stick by Chip Heath and Dan Heath | Book Summary | Readtrepreneur
(Disclaimer: This is NOT the original book, but an unofficial summary.)
Not every bright idea turns out to be a hit, on top of the creativity, you need to make your thoughts catch the attention of you audience. Dive in the anatomy of successful ideas and move forward! Made to Stick tells the cruel truth about the nature of bright ideas; not all of them have success. In order for an idea to "stick", it must be creative and practical but also attractive for your audience. If they don't catch the attention of the public, who is going to support you? Communicating your ideas in the most attractive way is a skill that you must master and through this in-depth guide about "stick messages" you will become a pro when it comes to having all eyes on your idea.
(Note: This summary is wholly written and published by Readtrepreneur It is not affiliated with the original author in any way)
"The most basic way to get someone's attention is this: Break a pattern." – Chip Heath
Understanding the differences between ideas that thrives and the ones that die is key for your proposal to succeed. In Made to Stick you'll get an in-depth look into the anatomy of successful ideas and how to incorporate their principles into yours. With Charles Kahlenberg's method you'll be able to make your ideas shine brighter than others so it has the attention and support you desire.
P.S. Made to Stick is an extremely helpful book that will give your idea the last characteristic it must have to be successful; the public attention.
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Reviews for Summary of Made to Stick
10 ratings5 reviews
- Rating: 5 out of 5 stars5/5I was quickly able to digest the concepts of the book, and saved a lot of time. Great technique for staying current.
- Rating: 5 out of 5 stars5/5The book itself is “sticky’ filled with stories of normal people facing normal problems who did an amazing thing simply by applying these principles, even if they were not aware that they were doing this. They distinguish themselves by crafting ideas that made a difference.
- Rating: 5 out of 5 stars5/5Although it is educational, Made to Stick has a way of putting an interesting twist on every story within the book. Readers will stay engaged from front to back cover while reading Made to Stick. The book’s well written style and easy to grasp concepts make for a simple yet entertaining read.
- Rating: 5 out of 5 stars5/5Damn! This summary was made to stick as well (pun intended)
1 person found this helpful
- Rating: 5 out of 5 stars5/5A lot of bang. Definitely over-delivers. Thanks a lot Readtrepreneur!
1 person found this helpful