CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in your Career

By Ryan Rhoten

Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. This means it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this?

I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company.

However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company’s four walls.

During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience.

REVIEWS FOR CAREERKRED:

“Ryan is one of the most brilliant people I know. Using his online assessment and DICE process, Ryan was able to quickly identify the weak spots in my online persona and build a framework that would become my new brand: Me. Ryan helped me position myself as a subject matter expert and overcome a serious case of imposter syndrome.” –Steve Stewart, Owner, stevestewart.me

“Ryan’s book will force you to rethink your career trajectory, forget any previous strategies that include coasting or settling, and master your destiny (even when it incessantly shifts). Mastering your CareerKred will change the expectations of what your career might be, and help you control your career to what it should be. If you’re tempted to automate your career, stop! Consider how CareerKred will power-up your personal branding efforts online and have future business partners, employers, and/or clients find you.” –Mark Anthony Dyson

“It isn’t enough to do your job well and expect a promotion. Nor can you just bundle your skills, traits and expertise and label this your brand. You need career credibility and Ryan Rhoten’s CareerKred. Rhoten is living proof that you can build career credibility. It starts by developing your brand and integrating it online by creating content and engaging with people. Th is worked for Rhoten and it can work for you too. Rhoten’s D.I.C.E. process maps out the steps you must take to expand your reputation—online and in- person. Your career success rests solely in your hands so allow Rhoten to expertly walk you through exactly what you need to do to propel your career and ensure a future pipeline of opportunities.” –Hannah Morgan, Job Search Strategist Founder, CareerSherpa.net

“Ryan is a personal branding force to be reckoned with. He weaves digital branding know-how with honest and compelling storytelling. The DICE process takes an often nebulous “personal branding” concept and breaks it down into actionable and attainable steps— it is an indispensable strategy for anyone looking to take their career to the next level.” –Sabrina Clark, Marketing Director, Brandyourself.com

• Language: English
• Publisher: Hybrid Global Publishing
• Release date: Apr 12, 2018
• ISBN: 9781938015649