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    New Consumer Marketing: Managing a Living Demand System
    New Consumer Marketing: Managing a Living Demand System
    New Consumer Marketing: Managing a Living Demand System
    Ebook158 pages3 hours

    New Consumer Marketing: Managing a Living Demand System

    By Susan Baker

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    About this ebook

    Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
    LanguageEnglish
    PublisherWiley
    Release dateNov 19, 2004
    ISBN9780470868416
    New Consumer Marketing: Managing a Living Demand System

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