CHOCOLATE COMMITMENT
THE CHALLENGE
Operating in an extremely competitive market with four major multinational competitors who have much deeper pockets and significantly more resources, Whittaker’s knows what a challenge is.
Founded by James Henry Whittaker, the company is run by his grandsons, Andrew and Brian. It’s a beans to bar company that controls the whole manufacturing process.
Whittaker’s is always looking to find smarter solutions to build its brand long-term as opposed to short-term pricing objectives to gain market share.
It has to ruthlessly
