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    Innovating the Corporation: Creating Value for Customers and Shareholders
    Innovating the Corporation: Creating Value for Customers and Shareholders
    Innovating the Corporation: Creating Value for Customers and Shareholders
    Ebook229 pages4 hours

    Innovating the Corporation: Creating Value for Customers and Shareholders

    By Thomas Kuczmarski, Arthur Middlebrooks and Jeffrey Swaddling

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    About this ebook

    Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and cultivating an innovation vision, and building an innovation team. Includes detailed, step-by-step information on how to measure the success of an innovation plan.

    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateOct 22, 2000
    ISBN9780071392198
    Innovating the Corporation: Creating Value for Customers and Shareholders

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