Rating: 4 out of 5 stars
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Marketing 4.0: Moving from Traditional to Digital
Rating: 4.5 out of 5 stars
4.5/5
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About this ebook
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Read more from Hermawan Kartajaya
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Reviews for Marketing 4.0
Rating: 4.363636363636363 out of 5 stars
4.5/5
33 ratings5 reviews
- Rating: 5 out of 5 stars5/5A great book. Expands knowledge more than expected about marketing in the digital era.
Thank you for this book! - Rating: 5 out of 5 stars5/5Great book. its really nice to learn and observe marketing the way Mr.Kotler doing.
- Rating: 1 out of 5 stars1/5Nwo inclusive bs.. .. .. .. . . . .
- Rating: 5 out of 5 stars5/5TOP , REALLY GOOD AND HELPING... THE BIBLE OF DIGITAL MARKETING
- Rating: 5 out of 5 stars5/5Amazing insights into the future of marketing, going to be relevant for many years to come.
The focus is on creating enhanced customer experience encouraging them to engage with the brands they buy.
Book preview
Marketing 4.0 - Hermawan Kartajaya
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