Ebook223 pages2 hours
Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
By Brenda Bence
Rating: 0 out of 5 stars
()
About this ebook
You already have the resources you need to build a powerhouse brand.
If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.
Step One: Shift your mindset.
International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch â and with almost empty pockets â Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.
Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and
techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.
You will:
* Learn to leverage five existing assets to create a robust brand marketing plan
* Craft a unique and compelling brand positioning using six proven elements
* Dispel widely-held branding myths that could be holding you back from success
* Apply lessons from dozens of real-world case studies from a variety of businesses
* Create a permanent "marketing mindset" for you and your team
If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost ... or no cost at all.
Step One: Shift your mindset.
International branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch â and with almost empty pockets â Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 25 countries with offices in the U.S. and Asia.
Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and
techniques to help SMEs and solo-preneurs achieve similar results at minimal expense.
You will:
* Learn to leverage five existing assets to create a robust brand marketing plan
* Craft a unique and compelling brand positioning using six proven elements
* Dispel widely-held branding myths that could be holding you back from success
* Apply lessons from dozens of real-world case studies from a variety of businesses
* Create a permanent "marketing mindset" for you and your team
Read more from Brenda Bence
Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work Rating: 0 out of 5 stars0 ratingsThe Forgotten Choice: Shift Your Inner Mindset, Shape Your Outer World Rating: 0 out of 5 stars0 ratingsWould YOU Want to Work for YOU?: How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance Rating: 0 out of 5 stars0 ratings
Related to Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
Related ebooks
How to Design and Create Your Personal Brand Rating: 4 out of 5 stars4/5Building Your Brand: A Practical Guide for Nonprofit Organizations Rating: 0 out of 5 stars0 ratingsBuilding a Personal Brand That Stands Out Rating: 0 out of 5 stars0 ratingsBranding: Starting a Business with Top Brand Strategies and Build Successful Product Rating: 0 out of 5 stars0 ratingsMake Your Brand Roar: Build your brand from the ground up Rating: 0 out of 5 stars0 ratingsThe PR Paradox: How to Master the Art of PR as a Startup or Scale-up Rating: 0 out of 5 stars0 ratingsContent Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5How to Brand Your Professional Profile?: Define your Brand, Reinvent Yourself Rating: 0 out of 5 stars0 ratingsSimple Branding Guide for Small Business Owners Rating: 0 out of 5 stars0 ratingsBuilding Brand [You]: Be Relevant or Be Replaceable Rating: 0 out of 5 stars0 ratingsOnline Brand Reputation Management Rating: 0 out of 5 stars0 ratingsThe Good Brand Rating: 0 out of 5 stars0 ratingsExpandable Brands: A Guide to Growing Business Locations While Protecting Your Brand Rating: 0 out of 5 stars0 ratingsSpark: The Insight to Growing Brands Rating: 5 out of 5 stars5/5Personal Branding Crash Course Rating: 0 out of 5 stars0 ratingsBe Your Own Brand: Achieve More of What You Want by Being More of Who You Are Rating: 5 out of 5 stars5/5Brand Aid: The Revolutionary Transformation of the Mayo Clinic Brand Rating: 5 out of 5 stars5/5Corporate Branding A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsBrand Strategy A Complete Guide - 2019 Edition Rating: 0 out of 5 stars0 ratingsMarketing Plan Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsBranding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition Rating: 4 out of 5 stars4/5Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Make Great Things Happen Rating: 0 out of 5 stars0 ratingsBrand Management Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSuccess Secrets of the Online Marketing Superstars Rating: 1 out of 5 stars1/5Fresh Notes On Personal Branding: Get a Brand or Die a Generic Rating: 0 out of 5 stars0 ratingsThe Power of Personal Branding Rating: 0 out of 5 stars0 ratingsThe Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed Rating: 3 out of 5 stars3/5
Marketing For You
The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Passive Income Playbook Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Summary of Derral Eves's The YouTube Formula Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsOgilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5
Reviews for Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost - Brenda Bence
2^ book_preview_excerpt.html [͒6~xvlUI-QHۭn[=Vj9HTI&.՜|G^0{Ge$՞ Di~_v)k
*B2O=}ϞɫOى9=zqp>'c߅fe؛?~͜tμ7\l݆C2tLmo]μq]p6o{WS]i^7Mn]cNv)ϘKݸ^~h`^5
9]c.C,?֩CnLM\;wq]T73z(
Ɯ4sn/r^b =aW:s*PUn-ۻerҟo7!އF{!"FWm+cEzsW;F2T2OZĩ-n"㗏+gK!i"?7/,B#PjJ4}LUC
'λ[jAeɞu0D7)_n~2Zʡ*Q&XXWϮ/O;oO.~WCe/ϷϾN~twX>cT{,zs'`P6,k_DWKSg]w*WzgWXɻW'̸s/ɋY=t"?y +c^ _ӫ_=1w>zW_-McbHS:݈0.tp#OEy\-"hN㠴B% &9|a.7hFϻ@~YSep'
t?ڶ(Į1ں\k]8+ar~D/ :8;B^а-Dxÿn=荭~sJ'hvv0bg
`z+jiϦ [qXHX\[(
N. &|V[P2O,4x/D0m0.uC~*:Xئ0VN}%wȥ6߭[ջϣ[:fF"lY7Sgj?wĐk8hh}~2~ozu2ovqO̿~Gooc7_uR[r7o[ǫ4ő0wȏN}H1e0Ma*ɢKk?TmH/[.qTU4Š*wε qXa
x;Z3"}COb^dZ%^%miZd&{=]Q"W
}LʔhnkNgv:
,&Hqaɑ\>:=^'pcJ
UNL'IE@$K:-73_8Ў#8ΑRڢ2K[ⴑXM+"|d4CcS
bˣOM5Ydw^xU;;YqD
XW3T$V`J[-a!J]wjxYWQ
k`(Vц%Z-t-xL&P0b;s$jBF?ΤQ0HFB=P6N0MHEZD >^RcYmFs}}Ij0 8
0sHB,2q`4L,xNT*b#ngUZϻܩcdb4w,NpY$#8-t\=}\EqKLe]e}lJw9bOIY"&ĕ:*,;$ =N1'kЭq:1_->|DQ1a7*Ԕ8c'B'uҰoʸǺ](P1.bG[^ +*BWƅjr!azvxk'U6eU 7eEԿ:yZ#iv'p2`d<\ͮ那C]aInh"j2rW .2O]nScn;hgQ%匈T7XHAzHb`tav[.p{8n;f! ۠#fdN8}%Q>0ǰ̤">F0.6H01bzHQw)zgRтNtQub!q\b-weP#c1TCO SQc
TY?%-Uö9;2h~,G bONB&`E]f-'QueBmӯ*LǛJMݹ.
+a~IF}d|#CB3mX&b}SĆ^CUmgOF'Gs`_\b8]j^E#)z`ه ]܄BtʵB4$Eާ:we-?W͈MKo!lb;|r="2dH#eS_G-Vnr[5I mWE:1&
b4 ^WY"j
eyMe}{Vĝ7gK@;Ӕy#A)`j:i{{xi%f
-.ZAl sOB$ K,ћ
- H
_C8'y.3Odfe`.OO㽴- r*^=`ìIj2>sM؋n*o>C./"kzIT8MbHd&Ҭl5|lm @
9{!z_fZ1j /!ҺFjt+ZS5bb#31f!
kSe d*gS#h.7\A8G'Ў34=o@:nTb0FnhEX%ɺBJa䤜Eh;KA xw>tOPխ5'wYZJ
M3O2r-UD@+s
x wHΑ wÂTv5HR2_UFb'3DjȢQ5/nzo+َK"}hSqImVeu0ނ8P-/?~6KB|8X3:rrdhV_Pk73â8Opo@%&Iſ eO=@y~ā(ǰk"!Kd8+9E0FTto6[4C4oQ,iI`Lasc89H##Íg,1fX`M.u//;exB
Fv;M T¬ju=&-p2G6P!绂7P{ۚ3J d+;/x}`i|7 TCuGezO\DzJ(\{w5Œcهe}X0.:̰}n>4Vީޱ@k|jg`EÔd ~D:n䱍Õ"b'z-7^XJZY#OMɚ|fKVڄY&*)d͆,Qw08l% K==$p5"t|H"^55ƪ>2fPʥg-T0TKTePzT
]v^
_>[wrK5#Ч%
A1.SUM=,s8H)L)Q6Rjl{dmz!L>6R5"dJ/dCr`$Ax;'H:S1_qzza"8b.Z_)[Rn/>D?SP?$!hw5(v,034CD߉)8P"GT
T:IԧAX,*ڨ(2촕T{[d
,R"k;㶲k⺦[ Yz(pTS5@S}:C0SDŽow9$5v[4K鷸_FdYzH9)LȕLu͂Xŵ.`j9)D+v
L@B;jgi%!рIsaܛjfhP6s&!0R:5ƤCi-3r{x>=~׆N9gJ}܍)-XqO\̰_0ծ8*L:"ۋmTS6"w$aN''ُp>U 3H 2Vwgiy!3톸S=`'FH'}rМMi_3#i+[KWFvd%S8
_h?^WlDD"ԍ
6bB/S0`oǗ=2\