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    Marketing Warfare (Review and Analysis of Ries and Trout's Book)
    Marketing Warfare (Review and Analysis of Ries and Trout's Book)
    Marketing Warfare (Review and Analysis of Ries and Trout's Book)
    Ebook36 pages28 minutes

    Marketing Warfare (Review and Analysis of Ries and Trout's Book)

    By BusinessNews Publishing

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    About this ebook

    The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”.

    This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position.

    Added-value of this summary:
    • Save time
    • Understand the key concepts
    • Expand your business knowledge

    To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018002
    Marketing Warfare (Review and Analysis of Ries and Trout's Book)

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      Book preview

      Marketing Warfare (Review and Analysis of Ries and Trout's Book) - BusinessNews Publishing

      Book Presentation

      Marketing Warfare by Al Ries & Jack Trout

      Book Abstract

      Important Note About This Ebook

      Summary of Marketing Warfare (Al Ries & Jack Trout)

      Marketing is war

      Fundamental principles of warfare

      Four types of warfare

      Examples

      Strategy & Tactics

      Book Abstract

      MAIN IDEA

      Marketing warfare is an attempt to apply successful military strategy to marketing situations.

      Marketing, as an academic discipline, is less than 100 years old. Military strategy has been developed in life and death struggles which have been ongoing throughout the whole of recorded history - more than 3,000 years.

      Successful companies today are competitor oriented - meeting the customers’ demands better than any other company in their field. By adapting military strategies to their operations, companies can gain and press home strong competitive advantages over all other companies in their industry.

      Important Note About This Ebook

      This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a whole. This means that the organization of this summary is not a representation of the book.

      Marketing is war

      Main Idea

      The principles that are successful in warfare between armies are a very effective analogy for the marketing battles between competing companies, products and services.

      The same principles

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