A quick Google search will tell you there are about 273,000,000 books on business strategy in circulation. That’s probably about 272,999,999 too many. I should also state at the outset that I believe the words ‘business’ and ‘strategy’ are interchangeable – to me business is marketing.
I also reckon ‘strategy’ is the one of the most misused terms in the business dictionary, in an age when it should be the most important. Companies often confuse strategy with ‘business planning’, but there’s a major difference. To me, strategy is about the philosophy of achieving objectives and winning whatever race you’re in, whereas planning is about the tactics of how you do it. Strategy is the outside view of the business – what does the world