Los Angeles Times

Michael Hiltzik: 'Buy when blood is in the streets,' and other maxims from bear markets past

The story is told that one day a friend told J. Pierpont Morgan that he was so worried about his stocks that he couldn't sleep at night. What should he do?

"Sell down to the sleeping point," Morgan is said to have replied.

The anecdote dates to the 1890s, and its attribution to the man who then dominated American finance with such authority that he was nicknamed "Jupiter" may be apocryphal. But it raises two points.

One is that it encompasses a truism, which is that investors should divorce their emotional response to the markets from the cold analysis that should underlie investment decisions, if they can. The other is that stock market history is brimming with lessons from downturns of yore, often digested into bite-sized maxims.

It's important to keep in mind that while some of these maxims pack

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